Web Optimization: UI Design Tips to Turn Website Visitors into Clients

Knowing and understanding your clients is one of the only ways businesses can scale their success. Also, only through this practice will your business be able to generate website traffic. However, website traffic is only the first step for a business to succeed online. In fact, one of the biggest questions for businesses that run… Continue reading Web Optimization: UI Design Tips to Turn Website Visitors into Clients

Best Practices for Marketing and Sales Alignment

Having marketing and sales alignment is more important than ever for long-term business success. With many teams working from home, communication is more difficult for even the most aligned companies. Coordinated marketing and sales teams will immediately see benefits in lead generation and quality, ROI of company efforts and more efficient time management. What is… Continue reading Best Practices for Marketing and Sales Alignment

10+ Zoom Backgrounds For Better Conference Calls

Take a look at your calendar this week. How many video calls do you have on the agenda? 6? 8? For some, single digits are probably on the low side of the spectrum. If you’re anything like the creative crew here at VSSL, you’ve started looking for fun, professional and downright weird backgrounds for those… Continue reading 10+ Zoom Backgrounds For Better Conference Calls

Artificial Intelligence Marketing

As artificial intelligence continues to grow and integrate with marketing tools and strategies, keeping up with AI updates and tools becomes increasingly important for you and your marketing team. When combined, AI and marketing can be used to leverage these data tools to predict your customer’s next steps and improve their overall journey. Core Elements… Continue reading Artificial Intelligence Marketing