How to Choose the Right Typography for Your Brand

Here at VSSL, we are strong proponents of the Brand-First methodology. From your logo to your color palette, each component of a brand plays a crucial role in shaping how your audience perceives your brand. One often underestimated, yet incredibly powerful aspect of branding is typography. Choosing the right fonts, styles, and type treatments, and… Continue reading How to Choose the Right Typography for Your Brand

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VSSL Agency Takes Home Bronze and Silver at the One Awards 2023

SAN DIEGO, CA – January 25, 2024 – VSSL, a digital marketing agency headquartered in San Diego, is stoked to announce its multiple wins at this year’s One Show Awards. VSSL took home both a Bronze and Silver Award in the Interactive, Online & Mobile: Websites category for their work on the Tactic TV Website… Continue reading VSSL Agency Takes Home Bronze and Silver at the One Awards 2023

Brand First Q&A with Michael Gauthier, VSSL Creative Director

Many people see a brand as just a logo slapped on a website or swag. Not many people understand the nuances and feeling a proper (or improper) branding can have on its customers. In this Q&A session I sat down with Michael, the Creative Director at VSSL Agency, to talk about branding as well as… Continue reading Brand First Q&A with Michael Gauthier, VSSL Creative Director

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The VSSL Brand-First Methodology

How SaaS Organizations Can Accelerate Customer Growth and Generate Long-Term Value Branding has always been a key component of successful B2C companies, but for many B2B organizations, branding is often overlooked and underutilized. With a Brand-First approach, B2B companies can gain significant benefits by making consistent, strategic, and deliberate brand decisions, improving how clients interact… Continue reading The VSSL Brand-First Methodology

Using Brand Archetypes to Connect With Your Audience

The idea of an archetype was created by psychologist Carl Jung. Jungian archetypes are images and themes derived from the collective unconscious. They serve as a way for humans to recognize and categorize different people, personalities, and behaviors. Archetypes are foundational tools for storytelling in movies, books, TV, and other forms of storytelling. So what… Continue reading Using Brand Archetypes to Connect With Your Audience

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Thinking About a Website Redesign? Here Are Our Top 7 Tips

It only takes .05 seconds for someone to decide whether they like your website or not. And since 75% of people form that opinion based on web design alone, the look and feel of your website truly impact its ability to convert visitors. Starting to think about a website redesign? You’ll need to keep some… Continue reading Thinking About a Website Redesign? Here Are Our Top 7 Tips

Brains & Brews on the Bay

If you’ve been following along on our blog or social media, you’ll know that we’ve been eagerly awaiting San Diego Design Week, the five-day event celebrating design across the binational San Diego-Tijuana region. Since we’re big on creativity and community at VSSL, we’ve been looking forward to this event for a while. Here’s a recap… Continue reading Brains & Brews on the Bay

A Brand Is a Lot More Than You Think

“Brand” and “Branding” are over-used and often misunderstood concepts in business, sales, and marketing. Depending on who you ask and what part of the business they work in, you will likely get a very different answer. Some might say it’s the product, some the logo, and others say it’s the company’s hiring practices. And although… Continue reading A Brand Is a Lot More Than You Think

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How To Develop A Design Strategy That Suits Your Business Needs

Before implementing a strategy regarding any aspect of your business, ask yourself one thing: How does this suit my mission statement? Defining your mission statement prior to developing a design strategy will help you to cultivate a plan of action that clients will respect and believe in. Develop a Design Strategy in 6 Steps You… Continue reading How To Develop A Design Strategy That Suits Your Business Needs

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Top UI Design Mistakes That Can Affect Website Traffic

Well-designed and properly optimized User Interfaces (UI) have proven time and time again to lead to influxes in website traffic. Individuals rely on simplicity. Be honest, when was the last time you finished a puzzle? Now, when was the last time you took a picture? Exactly. Taking a picture takes a second out of your… Continue reading Top UI Design Mistakes That Can Affect Website Traffic

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