It only takes .05 seconds for someone to decide whether they like your website or not. And since 75% of people form that opinion based on web design alone, the look and feel of your website truly impact its ability to convert visitors. Starting to think about a website redesign? You’ll need to keep some… Continue reading Thinking About a Website Redesign? Here Are Our Top 7 Tips
Both Google and Apple are phasing out the use of third-party tracking cookies in their Chrome and Safari browsers. Though cookies have been used in digital advertising to track web activity since the early days of the internet, the desire for greater user privacy is forcing marketers to change the ways they’ve identified their audience.… Continue reading First-Party vs Third-Party Cookies: What’s the Difference?
No one wants to waste their time on a website that takes too long to load. This implies bad service, poor consideration, and dysfunctionality. Clients will find themselves wondering: “If their website speed is slow, how can they have a good product?” This will certainly result in conversion metrics that reflect poor website optimization. Most… Continue reading How Website Speed Impacts the Conversion Rates of Businesses
Creating a business website can be extremely exciting and inspiring at the same time. However, many entrepreneurs and business owners, in their excitement, make the mistake of attacking the process of website design themselves. They don’t stop to think about the differences between DIY vs professional website design. We’re here to tell you why this… Continue reading DIY vs Professional Website Design: What Are The Main Differences?
Blogging has played a key role in successful business strategies. strategies, whether it is online-based or not. Depending on the goals you have for the blog, you will want to choose the right content management system (CMS). There are many blogging platforms to choose from, but the most popular in the industry would be WordPress… Continue reading HubSpot vs WordPress: What Is the Best Blogging Platform?
Chatbots have come a long way since their humble beginnings. They initially required someone on the backend to respond to queries in real-time. Thankfully you can now automate them to provide unlimited and personalized conversations at scale, saving precious time and resources. Modern chatbots seriously lighten the workload for you and your team. Chatbots can… Continue reading Getting Started with Chatbots, AI, and UX
One of the perks of working in a marketing agency is being surrounded by people from all different fields within the marketing umbrella. We’re using this trove of talent to impart some of our knowledge out into the sea and share some of the lessons we’ve learned about our fields with you. Our Senior Developer,… Continue reading Wayfarer Wisdom – The Basics of Web Development
As artificial intelligence continues to grow and integrate with marketing tools and strategies, keeping up with AI updates and tools becomes increasingly important for you and your marketing team. When combined, AI and marketing can be used to leverage these data tools to predict your customer’s next steps and improve their overall journey. Core Elements… Continue reading Artificial Intelligence Marketing