Web Optimization: UI Design Tips to Turn Website Visitors into Clients

Antique magnifying glass over website browser window

Knowing and understanding your clients is one of the only ways businesses can scale their success. Also, only through this practice will your business be able to generate website traffic.

However, website traffic is only the first step for a business to succeed online. In fact, one of the biggest questions for businesses that run a website is: How do I get people who are visiting my site to buy my products/services?

What Is Web Optimization?

There are many ways to turn website visitors into clients. However, today we will elaborate on one of the most effective methods to do so: web optimization and UI design.

Create a User-Friendly Experience

If your user interface design is not clear, simple, and user-friendly, then you are creating a frustrating experience that is driving business away from your site. Make sure your wording, symbols, colors, and buttons are cohesive in design and easy to understand and use. How does that translate to your design?

  • Provide clear button copy
  • Use symbols that are universal and are clear enough that they direct rather than confuse users
  • Use highlighting for buttons and links
  • Use clear wording
  • Ask for confirmation for actions, especially those that are irreversible

According to Hubspot, 76% of respondents surveyed reported that being able to easily find information is more important than any other factor.

Know Your Audience

As we previously said, knowing your clients is key to success. But how does this translate into UI design?

For starters, you’ll need to gather data from your website visitors. This data should enable you to understand how users interact with your website. It should also indicate if your website has something missing or failing. To collect data, you can either do usability tests or simply run surveys.

Once you have enough data, you’ll need to bring it into your design process so you can make improvements to your website.

Be Concise

To get new clients, you need them to stay on your website long enough to understand the services and products that you sell. In addition, to retain potential clients on your website, it is crucial to make it appealing. The text that you include in your web pages must be concise. Nobody wants to read wordy paragraphs about a product that they are not even sure that they will buy.

In a nutshell, we live in a fast-paced society, so let’s value our clients’ time by keeping our website design short and informative.

Keep It Simple

Keep it simple! That’s not to say that you shouldn’t be creative with your UI design or distinguish your brand. Absolutely, you should still do that. A problem that creatives run into is when they make their users think too outside the box and lose the goal of the experience. Ultimately, this can cause users to do business elsewhere because nobody wants to relearn a process they’ve already learned. Making the process of navigating your site simple will make it easy for every user or lead who happens upon your site to do business with you efficiently.

The Takeaway

Optimizing user interface design could be the difference between a successful business and a struggling business. After all, your user interface is how clients learn about your business. If you need a team of experts to fight the digital media battle of web optimization, contact VSSL.