Category: Creative

“Brand” and “Branding” are over-used and often misunderstood concepts in business, sales, and marketing. Depending on who you ask and what part of the business they work in, you will likely get a very different answer. Some might say it’s the product, some the logo, and others say it’s the company’s hiring practices. And although… Continue reading A Brand Is a Lot More Than You Think

Before implementing a strategy regarding any aspect of your business, ask yourself one thing: How does this suit my mission statement? Defining your mission statement prior to developing a design strategy will help you to cultivate a plan of action that clients will respect and believe in. Develop a Design Strategy in 6 Steps You… Continue reading How To Develop A Design Strategy That Suits Your Business Needs

Well-designed and properly optimized User Interfaces (UI) have proven time and time again to lead to influxes in website traffic. Individuals rely on simplicity. Be honest, when was the last time you finished a puzzle? Now, when was the last time you took a picture? Exactly. Taking a picture takes a second out of your… Continue reading Top UI Design Mistakes That Can Affect Website Traffic

Branding has always been a key component of successful B2C companies, but for many B2B providers, branding is overlooked and underutilized. B2B providers will find significant benefits by making consistent, strategic, and deliberate brand decisions, improving how clients interact with you at every stage of the marketing funnel. A well-defined purpose with ownable beliefs and… Continue reading Branding Sets the Course for Business Success

Knowing and understanding your clients is one of the only ways businesses can scale their success. Additionally, this understanding is key to generating website traffic. However, website traffic is only the first step for a business to succeed online. In fact, one of the biggest questions for businesses that run a website is: How do… Continue reading UI Design Tips to Turn Website Visitors into Clients

According to marketing guru Seth Godin, “Marketing is no longer about the stuff that you make, but about the stories you tell.” And nothing is arguably more essential to telling your story in a way that resonates with prospects and clients than imagery. The impact of imagery in your audience can be defining.  In fact,… Continue reading Stock Photography That Doesn’t Suck

The difference between scattered, mediocre branding and massive brand success comes down to preparation. Unifying your creative team is crucial, which is why you need to incorporate a strong creative brief to start on the right foot.  For the uninitiated, a creative brief is simple: it’s basically an outline that guides your content and marketing… Continue reading Why Is a Creative Brief So Important?

Taking on a logo design project is no small task. A logo or identity is a visual representation of a company and is just one piece of the puzzle when building and maintaining a successful brand. But where do you begin? What will set you up for success when tasked with a logo project? Logo… Continue reading How to Successfully Tackle a Logo Design Project 

Now more than ever, having a well-defined brand identity is how companies stand apart from their competitors and establish themselves within their space. Since there are so many ways customers consume content, every aspect of a brand needs to be intentional and support the overarching brand persona. A well-defined and ownable photographic style is an… Continue reading 4 Considerations to Define Your Brand’s Photographic Style