VSSL Agency, Author at VSSL Agency

Marketing Operations KPIs: 6 Metrics to Track

Marketing operations KPIs, or Key Performance Indicators, refer to numerical data that help you monitor your company’s progress toward certain business goals. KPIs are essential for tracking business marketing operations, or planning and monitoring specific strategies to market your business. So, while planning for marketing gears your company for successful branding, client outreach, growth, and… Continue reading Marketing Operations KPIs: 6 Metrics to Track

Web Optimization: UI Design Tips to Turn Website Visitors into Clients

Knowing and understanding your clients is one of the only ways businesses can scale their success. Also, only through this practice will your business be able to generate website traffic. However, website traffic is only the first step for a business to succeed online. In fact, one of the biggest questions for businesses that run… Continue reading Web Optimization: UI Design Tips to Turn Website Visitors into Clients

7 Ways to Reduce Customer Acquisition Costs (CAC)

It’s no secret that leads are crucial to the success of a business, but we know from experience that leads don’t just materialize on their own. It takes time and money to generate leads and convert prospects into customers who buy from your business. These expenditures, known as customer acquisition costs (CAC), can add up. … Continue reading 7 Ways to Reduce Customer Acquisition Costs (CAC)

4 Considerations to Define Your Brand’s Photographic Style

Now more than ever, having a well-defined brand identity is how companies stand apart from their competitors and establish themselves within their space. Since there are so many ways customers consume content, every aspect of a brand needs to be intentional and support the overarching brand persona. A well-defined and ownable photographic style is an… Continue reading 4 Considerations to Define Your Brand’s Photographic Style

10+ Zoom Backgrounds For Better Conference Calls

Take a look at your calendar this week. How many video calls do you have on the agenda? 6? 8? For some, single digits are probably on the low side of the spectrum. If you’re anything like the creative crew here at VSSL, you’ve started looking for fun, professional and downright weird backgrounds for those… Continue reading 10+ Zoom Backgrounds For Better Conference Calls

Understanding Purchase Intent

Marketing is all about knowing your audience. Traditional marketing used to focus solely on demographics and segmenting your audience into groups based on age, gender, income level, etc. As marketing has evolved, we’ve started to segment audiences by purchase intent data because demographics don’t always tell the whole story. For a better understanding of purchase… Continue reading Understanding Purchase Intent

Featured Employee Of The Month: Adam Jones

1. What was your very first job? Working at the local movie theater next to my high school. I definitely feel like I could fill a whole subreddit with weird stories from my summer working there. Also, it was rad to get free tokens to the arcade! 2. What degree(s) do you have, and from… Continue reading Featured Employee Of The Month: Adam Jones

The Soundtrack Behind VSSL

The VSSL office in never silent — there is constant noise and creativity flowing simultaneously in the atmosphere. The music filling the office can set or change the pace and mood in which we work. Changes in music were monitored for 56 hours. We discovered that most mornings began with some form of soft rock… Continue reading The Soundtrack Behind VSSL