Earned media KPIs can provide valuable insight into the effectiveness of organic marketing efforts. Earned media refers to publicity and exposure gained through promotional efforts without any form of payment to the publisher. It includes mentions, shares, or coverage of a brand, product, or service in various media channels, such as news articles, social media… Continue reading 10 Earned Media KPIs To Track for Marketing Success
Category: Paid Media
How to Use Data Analytics to Improve Your Marketing Strategy
Data analytics make or break the success of any marketing strategy. Are you using them to their full potential? If not, you may be missing out on crucial information that could propel you and your business to the stratosphere. American writer William S. Burroughs coined the quote: “When you stop growing you start dying.” This… Continue reading How to Use Data Analytics to Improve Your Marketing Strategy
7 Ways to Reduce Customer Acquisition Costs (CAC)
It’s no secret that leads are crucial to the success of a business, but we know from experience that leads don’t just materialize on their own. It takes time and money to generate leads and convert prospects into customers who buy from your business. These expenditures, known as customer acquisition costs (CAC), can add up. … Continue reading 7 Ways to Reduce Customer Acquisition Costs (CAC)
How PPC and SEO Can Work Together To Benefit You
Did you know that when PPC and SEO work together, you can significantly improve the performance of each? A Google study has shown that having an Organic listing under your Paid Ad can increase the Click-Through-Rate of said Paid Ad. The reverse can also be said – having a Paid Ad alongside your Organic listing… Continue reading How PPC and SEO Can Work Together To Benefit You
Wayfarer Wisdom: 4 Tips for Organizing Your AdWords Account
Why should you have an organized Adwords account? Organizing your Adwords account allows you to better serve ads to the right customers. It also helps you better track how effective your campaigns, ad groups, and ads end up being to the audience you’ve targeted. 1- Campaign Structure Look at your campaign structure to make sure… Continue reading Wayfarer Wisdom: 4 Tips for Organizing Your AdWords Account
Top Ways to Optimize your PPC Campaign Part 1: Automation
Throughout the years, Google Ads has released new tools that take on some of the burden of manual daily optimizations to help you optimize your PPC campaign. Using a mix of Rules, Scripts, and Smart Campaign features allows Google to optimize your PPC campaigns and schedule while you’re away from your computer. If you are… Continue reading Top Ways to Optimize your PPC Campaign Part 1: Automation
Wayfarer Wisdom: Improving Lead Generation on LinkedIn
Did you know: LinkedIn accounts for over 80% of B2B social media leads? Compared to other social channels (Twitter: 12.73%) or (Facebook: 6.73%), LinkedIn presents a promising channel alternate and/or addition to include in a lead generation strategy. (source) One of the most important things when it comes to running and improving lead generation on… Continue reading Wayfarer Wisdom: Improving Lead Generation on LinkedIn
Boost Your PPC Performance in Q2 with Audience Targeting
Introduction to Google’s Custom Intent Audiences To be successful in reaching your PPC target audience in today’s digital advertising world, you need to get your PPC ads in front of the right people at the right time. No audience feature better captures this industry trend than Google’s latest feature, Custom Intent Audiences. This feature sources… Continue reading Boost Your PPC Performance in Q2 with Audience Targeting
How To Navigate Through Facebook’s Ad Targeting Changes
We all know the story. Facebook has been under pressure about how their third-party targeting data capabilities infringe on user privacy since even before the 2016 elections. Once the Cambridge Analytica scandal broke, they could no longer make excuses. Now, the company is making a permanent – and surprising – move that may usher in… Continue reading How To Navigate Through Facebook’s Ad Targeting Changes