In today’s uncertain business environment, it’s essential for companies to adopt a multi-channel marketing approach that maximizes their reach and drives sales growth. One of the most effective ways to achieve this is through partner or channel marketing. However, managing and optimizing partner marketing programs can be a complex and time-consuming task. Partner marketing is… Continue reading New Strategic Partner Marketing Program Drives Growth in Partner Marketing Efforts
Category: Marketing Operations
Business Operations: A Trilogy
Marketing Operations, Sales Operations, and Revenue Operations What Are They and How Are They Different? Operations is a core function of any company – constantly changing and evolving as the business grows – and like the gears and mechanisms within machinery, are constantly working to ensure everything runs smoothly. If you think of the core… Continue reading Business Operations: A Trilogy
Salesforce Certified Partner And Expert – So What?
Salesforce Consulting & Agency Partner Being a Salesforce Consulting Partner means that we have been authorized by Salesforce to develop and provide custom solutions, implementations, and integrations within their ecosystem. In order to qualify for the partnership program, the agency must hold at minimum 2 active certifications which are achieved by completing training courses and… Continue reading Salesforce Certified Partner And Expert – So What?
Are You Using Customer Case Studies in Your Marketing?
Tips for incorporating customer case studies into your content marketing strategy Customer case studies are one of the most powerful forms of content to use in your marketing efforts. Let’s be real, no one wants to hear you talk about how great you and your business are. Enter case studies! Through case studies, individuals can… Continue reading Are You Using Customer Case Studies in Your Marketing?
How VSSL Helped Honeycomb Credit
How VSSL helped Honeycomb Credit Get the Most out of Hubspot’s Sales and Marketing Hubs Honeycomb Credit came to VSSL because its database was not serving its small and agile teams as it should have. The tool that was supposed to “set them up for success” wasn’t doing what they needed it to do. The… Continue reading How VSSL Helped Honeycomb Credit
Choosing the Right Marketing Automation Tool for Your Business: HubSpot vs Marketo
The Differences: HubSpot vs Marketo Having the right marketing automation tool in your toolbox is essential, especially when the wrong tools can mean hours of extra work or cleaning up mismatched data. Marketo is a single marketing automation platform capable of automating the building of complex email marketing programs. It is more costly than other… Continue reading Choosing the Right Marketing Automation Tool for Your Business: HubSpot vs Marketo
Why Your Forms Aren’t Converting: How to Improve Conversion Rates
You’ve set up your paid media campaigns, have killer ad creative with compelling copy, and you’re driving prospects to your landing pages to download a gated content asset. Everything is set and your click-through performance is looking great. But when these visitors come to your landing pages, too few of them are filling out your… Continue reading Why Your Forms Aren’t Converting: How to Improve Conversion Rates
3 Benefits of Implementing a Marketing Automation in Your Business
We all know, or should know, that proper marketing is the key to business growth and an integral factor to consider when conjuring any business strategy. Even if you have the best product or service in the world, no one will be aware of it unless it is adequately marketed. Marketing for a business is… Continue reading 3 Benefits of Implementing a Marketing Automation in Your Business
How to Use Data Analytics to Improve Your Marketing Strategy
Data analytics make or break the success of any marketing strategy. Are you using them to their full potential? If not, you may be missing out on crucial information that could propel you and your business to the stratosphere. American writer William S. Burroughs coined the quote: “When you stop growing you start dying.” This… Continue reading How to Use Data Analytics to Improve Your Marketing Strategy
Marketing Operations KPIs: 5 Metrics You Should be Tracking
Marketing operations KPIs, or Key Performance Indicators, refer to numerical data that help you monitor your company’s progress toward certain business goals. KPIs are essential for tracking business marketing operations, or planning and monitoring specific strategies to market your business. So, while planning for marketing gears your company for successful branding, client outreach, growth, and… Continue reading Marketing Operations KPIs: 5 Metrics You Should be Tracking