With digital marketing continuing to grow, the sales funnel has found a home in every marketing and sales office. When used effectively, this process allows the sales team to find cold prospects and convert them into solid leads and eventually, loyal customers. What is a Sales Funnel? A sales funnel is a process divided into… Continue reading The Sales Funnel
Tag: Blog
Wayfarer Wisdom – The Basics of Web Development
One of the perks of working in a marketing agency is being surrounded by people from all different fields within the marketing umbrella. We’re using this trove of talent to impart some of our knowledge out into the sea and share some of the lessons we’ve learned about our fields with you. Our Senior Developer,… Continue reading Wayfarer Wisdom – The Basics of Web Development
3 Ways to use LinkedIn for Lead Generation
Since its launch in 2003, LinkedIn has been a tool with the foundation of being a platform for more. Nowadays, LinkedIn operates as a networking platform for professionals, a job posting and hiring site, an educational tool, as well as countless other functions that are driving sign-ups on the site by more than 2 people… Continue reading 3 Ways to use LinkedIn for Lead Generation
Artificial Intelligence Marketing
As artificial intelligence continues to grow and integrate with marketing tools and strategies, keeping up with AI updates and tools becomes increasingly important for you and your marketing team. When combined, AI and marketing can be used to leverage these data tools to predict your customer’s next steps and improve their overall journey. Core Elements… Continue reading Artificial Intelligence Marketing
Understanding Purchase Intent
Marketing is all about knowing your audience. Traditional marketing used to focus solely on demographics and segmenting your audience into groups based on age, gender, income level, etc. As marketing has evolved, we’ve started to segment audiences by purchase intent data because demographics don’t always tell the whole story. For a better understanding of purchase… Continue reading Understanding Purchase Intent
Featured Employee Of The Month: Adam Jones
1. What was your very first job? Working at the local movie theater next to my high school. I definitely feel like I could fill a whole subreddit with weird stories from my summer working there. Also, it was rad to get free tokens to the arcade! 2. What degree(s) do you have, and from… Continue reading Featured Employee Of The Month: Adam Jones
Boost Your PPC Performance in Q2 with Audience Targeting
Introduction to Google’s Custom Intent Audiences To be successful in reaching your PPC target audience in today’s digital advertising world, you need to get your PPC ads in front of the right people at the right time. No audience feature better captures this industry trend than Google’s latest feature, Custom Intent Audiences. This feature sources… Continue reading Boost Your PPC Performance in Q2 with Audience Targeting
New Year, New Web Design Tools
The new year always seems to motivate us to get a fresh start in both our personal and professional lives. You might notice your coworkers cleaning up their workspace and discussing their New Year’s resolutions. Your boss might come around and encourage you to organize your digital files, as well. But what about getting a… Continue reading New Year, New Web Design Tools
Micro Animations Have a Major Influence on User Experience
In today’s emoji-centric world, the way that we communicate, on- and off-line, has changed dramatically. Pair that communication shift with technology advances, and the outcome is a brand new way to reach and influence your interface users. Enter micro animations; this feature might have a small name, but it packs a big punch. Digital interface… Continue reading Micro Animations Have a Major Influence on User Experience
Optimizing B2B Landing Pages is Easier than You Think
We’ve all been there: we created amazing B2B content and we’re ready to share it with our industry. We build landing pages, sit back, and wait for the leads to roll in. Except, the leads don’t roll in. Your conversion rates are poor, and you start to dread your monthly and quarterly reports. Instead of… Continue reading Optimizing B2B Landing Pages is Easier than You Think