With many offices turning to remote work to mitigate the spread of COVID-19, now is a great time to update your marketing strategy for events. Hosting an online conference can be an accessible way to spread information to partners or prospects while maintaining social distance standards. If strategically planned, the set up cost and effort can… Continue reading Practice Social Distancing by Hosting an Online Conference
Category: Strategy
The Sales Funnel
With digital marketing continuing to grow, the sales funnel has found a home in every marketing and sales office. When used effectively, this process allows the sales team to find cold prospects and convert them into solid leads and eventually, loyal customers. What is a Sales Funnel? A sales funnel is a process divided into… Continue reading The Sales Funnel
Artificial Intelligence Marketing
As artificial intelligence continues to grow and integrate with marketing tools and strategies, keeping up with AI updates and tools becomes increasingly important for you and your marketing team. When combined, AI and marketing can be used to leverage these data tools to predict your customer’s next steps and improve their overall journey. Core Elements… Continue reading Artificial Intelligence Marketing
Understanding Purchase Intent
Marketing is all about knowing your audience. Traditional marketing used to focus solely on demographics and segmenting your audience into groups based on age, gender, income level, etc. As marketing has evolved, we’ve started to segment audiences by purchase intent data because demographics don’t always tell the whole story. For a better understanding of purchase… Continue reading Understanding Purchase Intent
Optimizing B2B Landing Pages is Easier than You Think
We’ve all been there: we created amazing B2B content and we’re ready to share it with our industry. We build landing pages, sit back, and wait for the leads to roll in. Except, the leads don’t roll in. Your conversion rates are poor, and you start to dread your monthly and quarterly reports. Instead of… Continue reading Optimizing B2B Landing Pages is Easier than You Think
Case Study: Cutting Through the Noise with Video Brochures from SmartDrive
Background SmartDrive Systems gives fleets and drivers unprecedented driving performance insight and analysis, helping save fuel, expenses and lives. Its video analysis, predictive analytics and personalized performance program help fleets improve driving skills, lower operating costs and deliver significant ROI. Their mission is to help drivers come home safely to their families. Brainstorming SmartDrive came… Continue reading Case Study: Cutting Through the Noise with Video Brochures from SmartDrive
Case Study: Tapping Into the Craft Brewer’s Conference with ThinFilm
Background Thinfilm, a leading global provider of NFC mobile marketing solutions, recently hired Digital Style to help with their marketing efforts at the annual Craft Brewers Conference in Nashville, TN. Their goal was to focus on showing brewers how their near-field communication (NFC) technology, SpeedTap™, could help them stand out in the crowded food and… Continue reading Case Study: Tapping Into the Craft Brewer’s Conference with ThinFilm
Last Minute GDPR Compliance Checklist
The GDPR deadline is just days away, and no organization that collects personal data is exempt from its new rules. As the deadline approaches, it’s a good idea to run through your checklist, and to compare it to another compliance checklist to make sure that you haven’t left anything out. This is not something to… Continue reading Last Minute GDPR Compliance Checklist
Stop Panicking: Why GDPR is Actually a Good Move
By now, we’ve all heard of the European Union’s General Data Protection Regulation (GDPR) – which is taking effect on May 25, 2018 – and we’ve all witnessed or personally experienced some amount of panic in relation to the new law. But…have you ever stopped to consider that GDPR might actually be a good move that… Continue reading Stop Panicking: Why GDPR is Actually a Good Move
New Digital Marketing Trends, Tactics & technology
If you’re using a digital marketing agency to help with your efforts – like millions of businesses around the world – you have probably heard your account team mention a handful of digital marketing trends and tactics in your meetings. Sometimes, even if you are familiar with a tactic, it is difficult to keep up… Continue reading New Digital Marketing Trends, Tactics & technology