The VSSL crew is proud to utilize our voices and our role in the community through VSSL For Change to stand with the BIPOC community and stand up for the injustices so many individuals in San Diego and beyond deal with. What Is VSSL For Change? As part of our team’s initiative to support these… Continue reading What Is VSSL For Change?
Author: David Tillson
How to Successfully Tackle a Logo Design Project
Taking on a logo design project is no small task. A logo or identity is a visual representation of a company and is just one piece of the puzzle when building and maintaining a successful brand. But where do you begin? What will set you up for success when tasked with a logo project? Logo… Continue reading How to Successfully Tackle a Logo Design Project
Best Practices for Marketing and Sales Alignment
Having marketing and sales alignment is more important than ever for long-term business success. With many teams working from home, communication is more difficult for even the most aligned companies. Coordinated marketing and sales teams will immediately see benefits in lead generation and quality, ROI of company efforts and more efficient time management. What is… Continue reading Best Practices for Marketing and Sales Alignment
How PPC and SEO Can Work Together To Benefit You
Did you know that when PPC and SEO work together, you can significantly improve the performance of each? A Google study has shown that having an Organic listing under your Paid Ad can increase the Click-Through-Rate of said Paid Ad. The reverse can also be said – having a Paid Ad alongside your Organic listing… Continue reading How PPC and SEO Can Work Together To Benefit You
The Best Zoom Backgrounds on the Web
It’s basically become a competition at this point to see who will have the best Zoom backgrounds in every meeting. From the creative to the crazy, Zoom background articles have been popping up all over the internet. We’ve gone through and pulled together some of the very best to help keep your Zoom backgrounds arsenal… Continue reading The Best Zoom Backgrounds on the Web
Resources We Love During Quarantine
Hello, fellow Quarantiners. As we enter another week of wearing the same pants, staring at the fridge, and attending happy hour via Zoom video chats, your friends at VSSL are here to spice up your arsenal with some of the cool shit that we’ve seen online over the past couple of weeks. Isolated runs don’t… Continue reading Resources We Love During Quarantine
Digital Marketing and COVID-19: What You Need to Know
In light of the current situation affecting businesses through Q1 and the foreseeable future, we thought it would be helpful to provide some recommendations on how best to adapt your marketing plans. With conferences canceled and ever-changing updates to how businesses are operating, our current situation will require companies to implement new strategies and marketing… Continue reading Digital Marketing and COVID-19: What You Need to Know
Staying Productive While Working From Home
So many of us have made the move to working remote in the last few weeks. While some may be excited about this new opportunity to work from home, others may be finding themselves stressed and unprepared for such a new way of working, especially long term. To help with the transition, we’ve put together… Continue reading Staying Productive While Working From Home
Practice Social Distancing by Hosting an Online Conference
With many offices turning to remote work to mitigate the spread of COVID-19, now is a great time to update your marketing strategy for events. Hosting an online conference can be an accessible way to spread information to partners or prospects while maintaining social distance standards. If strategically planned, the set up cost and effort can… Continue reading Practice Social Distancing by Hosting an Online Conference
The Value of Social Media in B2B
Take a minute to think of some of your favorite brands. Are you aware of their social media presence? Chances are, you even follow one or two of them to keep track of sales, new products or fan rewards. The rise of all-star branded social media accounts has taken platforms like Twitter and Instagram by… Continue reading The Value of Social Media in B2B