The Differences: HubSpot vs Marketo Having the right marketing automation tool in your toolbox is essential, especially when the wrong tools can mean hours of extra work or cleaning up mismatched data. Marketo is a single marketing automation platform capable of automating the building of complex email marketing programs. It is more costly than other… Continue reading Choosing the Right Marketing Automation Tool for Your Business: HubSpot vs Marketo
Tag: Blog
5 Social Media Design Trends for 2022
With 3.6 billion active users in the U.S., it’s tougher now, more than ever before, for brands to stick out in today’s noisy social media world. To help you create social media posts and visuals that will cut through the noise and drive engagement in 2022, we’ve collected the biggest (and boldest) social media graphic design… Continue reading 5 Social Media Design Trends for 2022
Hiring a Marketing Agency vs Building an In-House Marketing Team
So you’re looking to build or expand your marketing efforts? Great, you’ve come to the right place. You may have a map and are ready to set sail, but which direction is right for you? Should you build an in-house marketing team? Or should you hire a digital marketing agency? The path isn’t always clear… Continue reading Hiring a Marketing Agency vs Building an In-House Marketing Team
Why Your Forms Aren’t Converting: How to Improve Conversion Rates
You’ve set up your paid media campaigns, have killer ad creative with compelling copy, and you’re driving prospects to your landing pages to download a gated content asset. Everything is set and your click-through performance is looking great. But when these visitors come to your landing pages, too few of them are filling out your… Continue reading Why Your Forms Aren’t Converting: How to Improve Conversion Rates
First-Party vs Third-Party Cookies: What’s the Difference?
Both Google and Apple are phasing out the use of third-party tracking cookies in their Chrome and Safari browsers. Though cookies have been used in digital advertising to track web activity since the early days of the internet, the desire for greater user privacy is forcing marketers to change the ways they’ve identified their audience.… Continue reading First-Party vs Third-Party Cookies: What’s the Difference?
Six Tactics for ABM Campaign Success
What Is Account-Based Marketing, or ABM? Account-based marketing is an approach to B2B marketing that focuses on targeting specific accounts and works to convert them into customers. Your target accounts may be selected for a number of reasons: they could be high-value accounts, or maybe you’re looking to achieve penetration in a given industry vertical,… Continue reading Six Tactics for ABM Campaign Success
Lead Generation Is Dead
What Is Lead Generation? Lead generation is the process of creating and implementing marketing activities focused on converting potential leads into sales. Lead generation marketers often gate assets behind data forms to collect names, email addresses, or any contact information that may be considered “leads.” These gated assets take many forms. Frequent examples include e-books,… Continue reading Lead Generation Is Dead
10 Marketing KPIs That Will Measure the Growth of Your Business
Measuring the growth of your business is crucial when it comes to knowing what you’re doing right. It also helps you understand what you could be doing better. However, when it comes to marketing KPI metrics, not all are created equal. Focusing on the wrong KPI metrics to make strategic business decisions can halt business… Continue reading 10 Marketing KPIs That Will Measure the Growth of Your Business
10 Marketing Trends from 2021: What Works and What Doesn’t
2021 is in the books. It may not have been a year to remember for some B2B businesses. However, many have found success implementing the latest marketing trends. These trends come and go like the tide. Like history, it’s important to know what acts garnered success and which methods warranted failure. Marketing is one of… Continue reading 10 Marketing Trends from 2021: What Works and What Doesn’t
Boosting Business Growth: The Importance of Communication in Marketing
Communication in marketing is one of the most important growth strategies for boosting business, as long as it’s effective. Delivering the desired message to potential clients efficiently will not only generate revenue, it will save marketing budgets from the inefficiencies that dent them. The end goal is to persuade clients, be it directly or indirectly.… Continue reading Boosting Business Growth: The Importance of Communication in Marketing