Category: Technology

From customer service to virtual assistants, AI-powered chatbots have revolutionized the way we engage with businesses and technology. However, one common challenge faced by developers and businesses alike is how to make a chatbot sound more human. After all, nobody enjoys interacting with a robotic, soulless entity. So, how can you humanize your chatbot and… Continue reading How to Make a Chatbot Sound More Human

Crafting an exceptional B2B website goes beyond aesthetics. It requires a strategic blend of security, speed, usability, and scalability—the four pillars that set a foundation for online success. At VSSL, our approach is rooted in a holistic understanding that a successful website is more than just code and design; it’s a dynamic entity that evolves… Continue reading Mastering Web Development: The VSSL Best Practices Handbook for B2B Website Developers

Both Google and Apple are phasing out the use of third-party tracking cookies in their Chrome and Safari browsers. Though cookies have been used in digital advertising to track web activity since the early days of the internet, the desire for greater user privacy is forcing marketers to change the ways they’ve identified their audience.… Continue reading First-Party vs Third-Party Cookies: What’s the Difference?

Creating a business website can be extremely exciting and inspiring at the same time. However, many entrepreneurs and business owners, in their excitement, make the mistake of attacking the process of website design themselves. They don’t stop to think about the differences between DIY vs professional website design. We’re here to tell you why this… Continue reading DIY vs Professional Website Design: What Are The Main Differences?

Chatbots have come a long way since their humble beginnings. They initially required someone on the backend to respond to queries in real-time. Thankfully you can now automate them to provide unlimited and personalized conversations at scale, saving precious time and resources.  Modern chatbots seriously lighten the workload for you and your team. Chatbots can… Continue reading Getting Started with Chatbots, AI, and UX

One of the perks of working in a marketing agency is being surrounded by people from all different fields within the marketing umbrella. We’re using this trove of talent to impart some of our knowledge out into the sea and share some of the lessons we’ve learned about our fields with you. Our Senior Developer,… Continue reading Wayfarer Wisdom – The Basics of Web Development