How Website Speed Impacts the Conversion Rates of Businesses

Stopwatch on top of gold background

No one wants to waste their time on a website that takes too long to load. This implies bad service, poor consideration, and dysfunctionality. Clients will find themselves wondering: “If their website speed is slow, how can they have a good product?” This will certainly result in conversion metrics that reflect poor website optimization. Most importantly, this will lead to clients going elsewhere for your service or product.

Website speed is critical to creating a good client experience. The digital performance of your website has a direct impact on how seriously people take your brand. Your website is responsible for creating traffic, engaging potential clients, and increasing conversion rates. In short, how fast pages of your website load in your browser are crucial to creating a great user experience.

Conversions & Website Speed

By tracking user experience, you can determine the effectiveness of your website. Newsletter registrations, completed sales, and time spent on the site are all integral analytics that will indicate the effectiveness of your brand’s site. The easier it is for a user to locate the information or service they are looking for, the better the conversion rate will be.

Mobile Devices

Internet and website traffic nowadays consists of a large number of mobile users. Over half of internet users are on a mobile device, be it a tablet or a phone. The internet can now be reached from anywhere at any time. Therefore, your website must be user-friendly for those utilizing mobile devices.

Metro tickets can be purchased from your home. Food can be ordered and delivered miles from a restaurant. Products and services can be requested and delivered in under 24 hours. As the method of consuming changes, businesses whether B2C or B2B must change with it. This is accomplished by both ensuring and maintaining a mobile-friendly site that will grant clients the convenience which they are used to.

More and more people are relying on online services to provide them with the products and services they need. Over half of the workforce is now working remotely, which means that anyone at any time can open a separate window on their computer, pull out their phone, or get on their tablet and decide to order a new dog toy or some lunch. This level of convenience must be met by businesses in order to ensure relevance and success.

Evaluating Your Website Speed

Your site will definitely perform poorly if the combination of features results in slow website speeds. Sorry, not sorry. An example of this would be to look at the images present on your web pages. If your site allows authors to upload images without any necessary optimization or resizing, the images present will not appear properly to your audience and thus will not serve their purpose in conveying the desired message. This will make it take longer to load images on your site, which will impact website speed, followed by creating a poor user experience.

It is imperative to have an understanding of what loads on your site’s pages. There are many tools at your disposal such as Google Speed Insight or Web Page Test that can create an in-depth view of what loads in your pages. This will allow you and your team to make improvements that will enhance the user experience.

What Now?

Utilizing analytics and tools that create detailed views of what loads on your website will prove extremely beneficial and crucial to boost conversions and cultivate proper website optimization. Consider how you would feel if you wanted to order lunch on a hectic workday and Uber Eats, Doordash, and Postmates were all down. Don’t make your prospects go through that! A properly optimized website will prove to be the key to the success of your business! Need some help with website speed? Check out VSSL, the premier name in brand-building and web-based solutions!