Your brand is your strongest asset in the age of AI search because AI tools prioritize recognizable, trusted names when generating answers. A strong brand increases visibility, credibility, and click-through rates across both traditional and AI-driven search results. Kieran Flanagan, co-host of the “Marketing Against The Grain” podcast, recently published an episode about “The Great… Continue reading Why Your Brand is Your Strongest Asset in the Age of AI Search
Category: Strategy
The Different Types of CTAs and How to Use Them Effectively
You’ve felt it: the itch to click the bright orange “Get a Quote” button before you even finish reading a headline. That itch is a CTA doing its job. CTAs (calls to action) are the marketing world’s gentle elbow-nudge. Sometimes it’s a button; sometimes it’s a six-word hyperlink hiding in plain sight. Either way, it… Continue reading The Different Types of CTAs and How to Use Them Effectively
Beyond Type 1 Honored for Best Non-Profit Website in the 29th Annual Webby Awards
SAN DIEGO, CA — April 9, 2025 – Beyond Type 1, a nonprofit organization that provides resources and support for those living with diabetes, has been recognized for its website, designed and developed by VSSL Agency, as a Webby Honoree for Charitable Organizations / Non-Profit Websites and Mobile Sites in the 29th Annual Webby Awards.… Continue reading Beyond Type 1 Honored for Best Non-Profit Website in the 29th Annual Webby Awards
The New Era of Accessibility in Digital Marketing
In the early days of accessibility, the focus was primarily on ensuring that physical spaces like buildings and public areas were open to everyone. Ramps, elevators, and Braille signage were essential elements in making sure no one was left out. Fast forward to today, and the requirements have shifted online. With 1.3 billion people worldwide… Continue reading The New Era of Accessibility in Digital Marketing
How Can Audience Segmentation Enhance Inbound Marketing?
Audience segmentation enhances inbound marketing by allowing you to tailor content and messaging to specific groups based on their needs, behaviors, or interests. This increases engagement, builds trust, and improves conversion rates by delivering more relevant experiences. Audience metrics and data analytics have become more accurate over time, leading to enhanced insights for inbound marketers.… Continue reading How Can Audience Segmentation Enhance Inbound Marketing?
Decoding the Landing Page vs. Product Page: Tips for Your Digital Marketing Focus
Knowing which side to take on the landing page vs product page decision is pivotal. Both serve distinct purposes in the digital marketing funnel and understanding their roles is essential for maximizing lead generation opportunities. Let’s explore the nuances of landing pages vs product pages to reveal their functions and strengths, and when you should… Continue reading Decoding the Landing Page vs. Product Page: Tips for Your Digital Marketing Focus
10 Earned Media KPIs To Track for Marketing Success
If you aren’t tracking earned media KPIs already, then it’s about time to start. Earned media is free publicity, or exposure generated by promotional efforts other than paid advertising. It is any form of media (news article, social post or share, review) that mentions a brand and tells people what customers are saying about it.… Continue reading 10 Earned Media KPIs To Track for Marketing Success
What does PDP Stand for in Marketing?
In marketing, PDP stands for Product Detail Page. It’s the page on a website that provides detailed information about a specific product, including images, descriptions, pricing, and purchase options. PDPs are commonly used in e-commerce to showcase individual products, including features, specifications, pricing, images, and sometimes reviews or testimonials. They are essential for informing potential… Continue reading What does PDP Stand for in Marketing?
How to Generate Leads in Logistics
Proven Strategies to Unlock Success Learning how to generate leads in logistics industries can provide a consistent flow of revenue and opportunities for sustained business growth. Picture this: a bustling warehouse filled with the latest automation technologies, drones whizzing overhead to deliver packages with pinpoint accuracy, and supply chain managers leveraging cutting-edge data analytics to… Continue reading How to Generate Leads in Logistics
How to Generate Leads at Trade Shows: 7 Strategic Approaches
Trade shows serve as pivotal platforms for B2B businesses to showcase their offerings, forge meaningful connections, and ultimately drive growth. But how can you navigate these bustling events to ensure your lead generation efforts yield substantial results? Let’s dive into some tailored strategies and real-world examples to help you master how to generate leads at… Continue reading How to Generate Leads at Trade Shows: 7 Strategic Approaches