Now more than ever, having a well-defined brand identity is how companies stand apart from their competitors and establish themselves within their space. Since there are so many ways customers consume content, every aspect of a brand needs to be intentional and support the overarching brand persona. A well-defined and ownable photographic style is an… Continue reading 4 Considerations to Define Your Brand’s Photographic Style
Category: Creative
10+ Zoom Backgrounds For Better Conference Calls
Take a look at your calendar this week. How many video calls do you have on the agenda? 6? 8? For some, single digits are probably on the low side of the spectrum. If you’re anything like the creative crew here at VSSL, you’ve started looking for fun, professional and downright weird backgrounds for those… Continue reading 10+ Zoom Backgrounds For Better Conference Calls
Wayfarer Wisdom: Tips for Briefing A Design Project
The key to successfully completing a visual project begins and ends with effective communication. This is extra important when it comes to the initial briefing of the design project. As part of the design crew here at VSSL, I’ve come up with five simple tips that will improve communication and help you safely navigate through… Continue reading Wayfarer Wisdom: Tips for Briefing A Design Project
Wayfarer Wisdom: Tools of Design Software
As a designer, the tools needed to succeed in this field can be as varied as the clients you’re doing work for. There are several programs that you find yourself coming back to because of how dependable and expansive their software is. For me, there are three different programs that I feel are the most… Continue reading Wayfarer Wisdom: Tools of Design Software
New Year, New Web Design Tools
The new year always seems to motivate us to get a fresh start in both our personal and professional lives. You might notice your coworkers cleaning up their workspace and discussing their New Year’s resolutions. Your boss might come around and encourage you to organize your digital files, as well. But what about getting a… Continue reading New Year, New Web Design Tools
Micro Animations Have a Major Influence on User Experience
In today’s emoji-centric world, the way that we communicate, on- and off-line, has changed dramatically. Pair that communication shift with technology advances, and the outcome is a brand new way to reach and influence your interface users. Enter micro animations; this feature might have a small name, but it packs a big punch. Digital interface… Continue reading Micro Animations Have a Major Influence on User Experience
How to Find Your Authentic Image for Your Brand
If you read anything to do with marketing, the phrase “Be Authentic” will come up all the time. It’s great advice. Especially when we live in an age where a lot of brands and people are less than their true selves. But what if you think your authentic self is, well, kind of boring? You… Continue reading How to Find Your Authentic Image for Your Brand