Background Thinfilm, a leading global provider of NFC mobile marketing solutions, recently hired Digital Style to help with their marketing efforts at the annual Craft Brewers Conference in Nashville, TN. Their goal was to focus on showing brewers how their near-field communication (NFC) technology, SpeedTap™, could help them stand out in the crowded food and… Continue reading Case Study: Tapping Into the Craft Brewer’s Conference with ThinFilm
Author: VSSL Agency
How to use Influencer Marketing Strategies to Target Audience
Influencer marketing is trending, but is it worth it? It’s a phrase as old as time: word of mouth is the best marketing. For many years, brands have been using spokespersons to spread the word about their products, and to associate themselves with a “cool” and “worthy” person, group, and segment. But, like all marketing,… Continue reading How to use Influencer Marketing Strategies to Target Audience
4 Ways to Reduce & Decrease Blog Bounce Rate
I see so many websites every day. And honestly, it amazes me how many blogs make me want to hit that little X button in the top right hand corner of my screen within seconds. Even marketing blogs are still making very common mistakes. Here’s a list of things that drive people crazy when they… Continue reading 4 Ways to Reduce & Decrease Blog Bounce Rate
Cost-Effective Brand Awareness Marketing & Strategy
There are a lot of factors that go into creating a successful brand for your business. You need creativity, time and hard work, but one resource you don’t need is a lot of money. It might seem to many that you need to break the bank on a flashy advertising and marketing campaign to get… Continue reading Cost-Effective Brand Awareness Marketing & Strategy
9 Question to Ask Before Hiring A Digital Marketing Agency
Hiring and working with a digital agency can be a rewarding experience that can lead to great success for your business. The road to that success, though, is paved with hard work. That work starts even before you select your agency or kick off your new project with your agency. Here are 9 things you should… Continue reading 9 Question to Ask Before Hiring A Digital Marketing Agency
What to Consider When Recycling & Reusing Digital Content
While the battle for the Iron Throne rages on in the world of Game of Thrones, there is no contest for King of the Internet. Content is king, hands down. Marketers at all types of companies have one thing on their to-do list every day, and that thing is content-related. You are tasked with: creating… Continue reading What to Consider When Recycling & Reusing Digital Content
How to Find Your Authentic Image for Your Brand
If you read anything to do with marketing, the phrase “Be Authentic” will come up all the time. It’s great advice. Especially when we live in an age where a lot of brands and people are less than their true selves. But what if you think your authentic self is, well, kind of boring? You… Continue reading How to Find Your Authentic Image for Your Brand
How to Successfully Rebrand Your Business Like Old Spice
You’re just about to fall asleep when it hits you. You grab a pen and note pad because you have to plan out every little detail right then and there. Sleep is not an option. You must write out the genius ideas that are budding inside you. You are going to create the greatest company… Continue reading How to Successfully Rebrand Your Business Like Old Spice
The Best April Fools Internet Pranks of 2016
What’s more fun than searching for internet Easter eggs? Laughing at people who just got punked. Or to be more specific, seeing how creative companies were with their April Fool’s Day pranks in 2016. This year the internet didn’t hold back. With well over 150 different pranks to sift through, I decided to break them up… Continue reading The Best April Fools Internet Pranks of 2016
St. Patrick’s Day Marketing: The Good and The Bad
Connecting with your customers by creating content related to holidays can be a really effective way to attract attention, bolster company awareness and improve sales, but if you don’t do your research, it could really cost you.