The cybersecurity field has grown exponentially over the past few years as data breaches and attacks keep increasing. In 2020 alone, the total number of record breaches exceeded 37 billion. This is the most record breaches ever recorded in a single year. Because data breaches are on the rise, interest in the cybersecurity field has… Continue reading Finding the Right Cybersecurity Marketing Partner
Author: Tim Peacock
HubSpot’s New Report Builder
Any successful business knows that reporting is absolutely critical to growth. With it, you can monitor what’s working, course correct what’s not, and build your brand. Without it, you’ll wind up lost and sacrifice enormous amounts of time and effort. We have spoken about why HubSpot is a fantastic reporting tool already. That being said,… Continue reading HubSpot’s New Report Builder
Getting Started with Chatbots, AI, and UX
Chatbots have come a long way since their humble beginnings. They initially required someone on the backend to respond to queries in real-time. Thankfully you can now automate them to provide unlimited and personalized conversations at scale, saving precious time and resources. Modern chatbots seriously lighten the workload for you and your team. Chatbots can… Continue reading Getting Started with Chatbots, AI, and UX
Inclusive Advertising Essentials
From campaigns featuring various skin and body types to ads boasting families that expand a comprehensive definition of family, inclusive advertising reshapes a brand’s marketing strategies to ensure an adequate representation of its consumer base. But without adequate knowledge of inclusive advertising, brands face difficulties incorporating the trend within their marketing strategy. Luckily, inclusive advertising… Continue reading Inclusive Advertising Essentials
7 Digital Marketing Predictions for B2B in 2021
The novel Covid-19 took the world by surprise—including the B2B sector. Forward-thinking companies soon realized that new challenges meant that they would have to generate paradigm-busting solutions if they were ever going to successfully navigate the hazards of doing business while leading through uncharted waters. This unique occurrence opened an extraordinary opportunity for businesses to… Continue reading 7 Digital Marketing Predictions for B2B in 2021
Encouraging Virtual Team Engagement During COVID
Zoom and other video conferencing tools have been a godsend during COVID. For many industries, they’ve allowed teams to continue to work together even when physically apart. And for the first few weeks of remote work, things seemed okay despite the national toilet paper shortage. We were getting work done, able to connect with others,… Continue reading Encouraging Virtual Team Engagement During COVID
How to Optimize Your B2B Marketing Strategy
Covid-19 has forced massive shifts throughout the world in the past 6 months. How we spend our time, where we consume information, and how we spend money and do business have all changed. It may be a natural reaction to cut spending and halt marketing in preparation for unforeseen world events in markets such as… Continue reading How to Optimize Your B2B Marketing Strategy
Stop Panicking: Why GDPR is Actually a Good Move
By now, we’ve all heard of the European Union’s General Data Protection Regulation (GDPR) – which is taking effect on May 25, 2018 – and we’ve all witnessed or personally experienced some amount of panic in relation to the new law. But…have you ever stopped to consider that GDPR might actually be a good move that… Continue reading Stop Panicking: Why GDPR is Actually a Good Move
New Digital Marketing Trends, Tactics & technology
If you’re using a digital marketing agency to help with your efforts – like millions of businesses around the world – you have probably heard your account team mention a handful of digital marketing trends and tactics in your meetings. Sometimes, even if you are familiar with a tactic, it is difficult to keep up… Continue reading New Digital Marketing Trends, Tactics & technology
Stop Holding Back “Crazy” Ideas from Your Digital Agency
Have you ever been asked how you would market a product or service if you weren’t limited by budget, time or resources? If you’re like us, you have. Even when presented with this utopian situation, many of us still hold back. It’s like we’ve been trained to adhere to the restrictions that we are forced… Continue reading Stop Holding Back “Crazy” Ideas from Your Digital Agency