Why should you have an organized Adwords account? Organizing your Adwords account allows you to better serve ads to the right customers. It also helps you better track how effective your campaigns, ad groups, and ads end up being to the audience you’ve targeted. 1- Campaign Structure Look at your campaign structure to make sure… Continue reading Wayfarer Wisdom: 4 Tips for Organizing Your AdWords Account
Author: David Tillson
Wayfarer Wisdom: Tips for Briefing A Design Project
The key to successfully completing a visual project begins and ends with effective communication. This is extra important when it comes to the initial briefing of the design project. As part of the design crew here at VSSL, I’ve come up with five simple tips that will improve communication and help you safely navigate through… Continue reading Wayfarer Wisdom: Tips for Briefing A Design Project
Top Ways to Optimize your PPC Campaign Part 1: Automation
Throughout the years, Google Ads has released new tools that take on some of the burden of manual daily optimizations to help you optimize your PPC campaign. Using a mix of Rules, Scripts, and Smart Campaign features allows Google to optimize your PPC campaigns and schedule while you’re away from your computer. If you are… Continue reading Top Ways to Optimize your PPC Campaign Part 1: Automation
Wayfarer Wisdom: Local SEO
Although you may not realize it, the benefits of using SEO in the content you create can be the difference between 1 new customer and 1000. Sounds exciting, right? This brings up the question: where to start? SEO can feel like an unscalable mountain without the proper resources or knowledge to guide you along. A… Continue reading Wayfarer Wisdom: Local SEO
Wayfarer Wisdom: Improving Lead Generation on LinkedIn
Did you know: LinkedIn accounts for over 80% of B2B social media leads? Compared to other social channels (Twitter: 12.73%) or (Facebook: 6.73%), LinkedIn presents a promising channel alternate and/or addition to include in a lead generation strategy. (source) One of the most important things when it comes to running and improving lead generation on… Continue reading Wayfarer Wisdom: Improving Lead Generation on LinkedIn
Wayfarer Wisdom: Improving Your Instagram
Instagram is one of the most versatile social platforms out there currently. Next to Twitter, Instagram is also the best way to amplify your brand and grow your social presence thanks to the creative outlet it offers with its many features. Through stories, IGTV, videos, grid photos and highlights, the methods of sharing creative content… Continue reading Wayfarer Wisdom: Improving Your Instagram
Must-Have Tools for Social Media Management
Working in an agency means you need to have a good grip on everything going on at any given moment. Here at VSSL, we all have our own ways of keeping our workload organized. From lists, to sticky notes, to super complex excel spreadsheets, we’ve got things nailed down pretty tight. As social media manager… Continue reading Must-Have Tools for Social Media Management
The Sales Funnel
With digital marketing continuing to grow, the sales funnel has found a home in every marketing and sales office. When used effectively, this process allows the sales team to find cold prospects and convert them into solid leads and eventually, loyal customers. What is a Sales Funnel? A sales funnel is a process divided into… Continue reading The Sales Funnel
Wayfarer Wisdom – The Basics of Web Development
One of the perks of working in a marketing agency is being surrounded by people from all different fields within the marketing umbrella. We’re using this trove of talent to impart some of our knowledge out into the sea and share some of the lessons we’ve learned about our fields with you. Our Senior Developer,… Continue reading Wayfarer Wisdom – The Basics of Web Development
3 Ways to use LinkedIn for Lead Generation
Since its launch in 2003, LinkedIn has been a tool with the foundation of being a platform for more. Nowadays, LinkedIn operates as a networking platform for professionals, a job posting and hiring site, an educational tool, as well as countless other functions that are driving sign-ups on the site by more than 2 people… Continue reading 3 Ways to use LinkedIn for Lead Generation