Blog Archives | Page 15 of 15

What to Consider When Recycling & Reusing Digital Content

While the battle for the Iron Throne rages on in the world of Game of Thrones, there is no contest for King of the Internet. Content is king, hands down. Marketers at all types of companies have one thing on their to-do list every day, and that thing is content-related. You are tasked with: creating… Continue reading What to Consider When Recycling & Reusing Digital Content

8 Unique Ways to Repurpose Blog’s Content

If you are a marketer, you have been tasked with producing and publishing digital content. One of the most common forms of content for businesses is blogging. Writing articles is a great way to gain favor with SEO, and that content can motivate your audience to return to your website over and over. For many… Continue reading 8 Unique Ways to Repurpose Blog’s Content

Is Concept the New King in Marketing?

Was the idea ever really overthrown by the content, the way most marketers think it was? Did video kill the radio star? You hire content managers. You dedicate talent and resources to developing email, web, and social media copy. You get monthly reports on how your content is performing. You do all of this for… Continue reading Is Concept the New King in Marketing?

5 Digital Marketing Focus Areas For Online Reputation Management

Digital marketing and the management of online reputations is a strategy that directly impacts the bottom line of a company in the modern world. Digital marketing is becoming more and more dependent on sincere conversations, and the impact of ignoring digital has very real consequences. Here are five digital marketing focus areas for online reputation… Continue reading 5 Digital Marketing Focus Areas For Online Reputation Management

A Roadmap for Digital Content Integration Success

Whether you’re working with just your internal team or you’ve hired a digital marketing agency, digital content integration should be a top tactic for your annual digital marketing plan. If you’re working on a plan now, or preparing for a meeting with your digital agency, here is a general roadmap for digital content integration success.

How to Find Your Authentic Image for Your Brand

If you read anything to do with marketing, the phrase “Be Authentic” will come up all the time. It’s great advice. Especially when we live in an age where a lot of brands and people are less than their true selves. But what if you think your authentic self is, well, kind of boring? You… Continue reading How to Find Your Authentic Image for Your Brand

How to Successfully Rebrand Your Business Like Old Spice

You’re just about to fall asleep when it hits you. You grab a pen and note pad because you have to plan out every little detail right then and there. Sleep is not an option. You must write out the genius ideas that are budding inside you. You are going to create the greatest company… Continue reading How to Successfully Rebrand Your Business Like Old Spice

The Best April Fools Internet Pranks of 2016

What’s more fun than searching for internet Easter eggs? Laughing at people who just got punked. Or to be more specific, seeing how creative companies were with their April Fool’s Day pranks in 2016. This year the internet didn’t hold back. With well over 150 different pranks to sift through, I decided to break them up… Continue reading The Best April Fools Internet Pranks of 2016

St. Patrick’s Day Marketing: The Good and The Bad

Connecting with your customers by creating content related to holidays can be a really effective way to attract attention, bolster company awareness and improve sales, but if you don’t do your research, it could really cost you.