The year is 2018, and the desire for instant gratification is at an all-time high. With nearly three-quarters of the American population owning smartphones, it only makes sense for brands to focus their budgets and efforts on reaching their audiences through video advertising on mobile devices. As marketers, it’s our job to dig into the… Continue reading Mobile Video Advertising in a Mobile-First World
Tag: Blog
Case Study: Cutting Through the Noise with Video Brochures from SmartDrive
Background SmartDrive Systems gives fleets and drivers unprecedented driving performance insight and analysis, helping save fuel, expenses and lives. Its video analysis, predictive analytics and personalized performance program help fleets improve driving skills, lower operating costs and deliver significant ROI. Their mission is to help drivers come home safely to their families. Brainstorming SmartDrive came… Continue reading Case Study: Cutting Through the Noise with Video Brochures from SmartDrive
The Soundtrack Behind VSSL
The VSSL office in never silent — there is constant noise and creativity flowing simultaneously in the atmosphere. The music filling the office can set or change the pace and mood in which we work. Changes in music were monitored for 56 hours. We discovered that most mornings began with some form of soft rock… Continue reading The Soundtrack Behind VSSL
Case Study: Tapping Into the Craft Brewer’s Conference with ThinFilm
Background Thinfilm, a leading global provider of NFC mobile marketing solutions, recently hired Digital Style to help with their marketing efforts at the annual Craft Brewers Conference in Nashville, TN. Their goal was to focus on showing brewers how their near-field communication (NFC) technology, SpeedTap™, could help them stand out in the crowded food and… Continue reading Case Study: Tapping Into the Craft Brewer’s Conference with ThinFilm
How To Navigate Through Facebook’s Ad Targeting Changes
We all know the story. Facebook has been under pressure about how their third-party targeting data capabilities infringe on user privacy since even before the 2016 elections. Once the Cambridge Analytica scandal broke, they could no longer make excuses. Now, the company is making a permanent – and surprising – move that may usher in… Continue reading How To Navigate Through Facebook’s Ad Targeting Changes
Last Minute GDPR Compliance Checklist
The GDPR deadline is just days away, and no organization that collects personal data is exempt from its new rules. As the deadline approaches, it’s a good idea to run through your checklist, and to compare it to another compliance checklist to make sure that you haven’t left anything out. This is not something to… Continue reading Last Minute GDPR Compliance Checklist
Stop Panicking: Why GDPR is Actually a Good Move
By now, we’ve all heard of the European Union’s General Data Protection Regulation (GDPR) – which is taking effect on May 25, 2018 – and we’ve all witnessed or personally experienced some amount of panic in relation to the new law. But…have you ever stopped to consider that GDPR might actually be a good move that… Continue reading Stop Panicking: Why GDPR is Actually a Good Move
How to use Influencer Marketing Strategies to Target Audience
Influencer marketing is trending, but is it worth it? It’s a phrase as old as time: word of mouth is the best marketing. For many years, brands have been using spokespersons to spread the word about their products, and to associate themselves with a “cool” and “worthy” person, group, and segment. But, like all marketing,… Continue reading How to use Influencer Marketing Strategies to Target Audience
New Digital Marketing Trends, Tactics & technology
If you’re using a digital marketing agency to help with your efforts – like millions of businesses around the world – you have probably heard your account team mention a handful of digital marketing trends and tactics in your meetings. Sometimes, even if you are familiar with a tactic, it is difficult to keep up… Continue reading New Digital Marketing Trends, Tactics & technology
4 Ways to Reduce & Decrease Blog Bounce Rate
I see so many websites every day. And honestly, it amazes me how many blogs make me want to hit that little X button in the top right hand corner of my screen within seconds. Even marketing blogs are still making very common mistakes. Here’s a list of things that drive people crazy when they… Continue reading 4 Ways to Reduce & Decrease Blog Bounce Rate