With many offices turning to remote work to mitigate the spread of COVID-19, now is a great time to update your marketing strategy for events. Hosting an online conference can be an accessible way to spread information to partners or prospects while maintaining social distance standards. If strategically planned, the set up cost and effort can… Continue reading Practice Social Distancing by Hosting an Online Conference
Tag: Blog
The Value of Social Media in B2B
Take a minute to think of some of your favorite brands. Are you aware of their social media presence? Chances are, you even follow one or two of them to keep track of sales, new products or fan rewards. The rise of all-star branded social media accounts has taken platforms like Twitter and Instagram by… Continue reading The Value of Social Media in B2B
Wayfarer Wisdom: 4 Tips for Organizing Your AdWords Account
Why should you have an organized Adwords account? Organizing your Adwords account allows you to better serve ads to the right customers. It also helps you better track how effective your campaigns, ad groups, and ads end up being to the audience you’ve targeted. 1- Campaign Structure Look at your campaign structure to make sure… Continue reading Wayfarer Wisdom: 4 Tips for Organizing Your AdWords Account
Wayfarer Wisdom: Tips for Briefing A Design Project
The key to successfully completing a visual project begins and ends with effective communication. This is extra important when it comes to the initial briefing of the design project. As part of the design crew here at VSSL, I’ve come up with five simple tips that will improve communication and help you safely navigate through… Continue reading Wayfarer Wisdom: Tips for Briefing A Design Project
Top Ways to Optimize your PPC Campaign Part 1: Automation
Throughout the years, Google Ads has released new tools that take on some of the burden of manual daily optimizations to help you optimize your PPC campaign. Using a mix of Rules, Scripts, and Smart Campaign features allows Google to optimize your PPC campaigns and schedule while you’re away from your computer. If you are… Continue reading Top Ways to Optimize your PPC Campaign Part 1: Automation
Wayfarer Wisdom: Local SEO
Although you may not realize it, the benefits of using SEO in the content you create can be the difference between 1 new customer and 1000. Sounds exciting, right? This brings up the question: where to start? SEO can feel like an unscalable mountain without the proper resources or knowledge to guide you along. A… Continue reading Wayfarer Wisdom: Local SEO
Wayfarer Wisdom: Improving Lead Generation on LinkedIn
Did you know: LinkedIn accounts for over 80% of B2B social media leads? Compared to other social channels (Twitter: 12.73%) or (Facebook: 6.73%), LinkedIn presents a promising channel alternate and/or addition to include in a lead generation strategy. (source) One of the most important things when it comes to running and improving lead generation on… Continue reading Wayfarer Wisdom: Improving Lead Generation on LinkedIn
Wayfarer Wisdom: Tools of Design Software
As a designer, the tools needed to succeed in this field can be as varied as the clients you’re doing work for. There are several programs that you find yourself coming back to because of how dependable and expansive their software is. For me, there are three different programs that I feel are the most… Continue reading Wayfarer Wisdom: Tools of Design Software
Wayfarer Wisdom: Improving Your Instagram
Instagram is one of the most versatile social platforms out there currently. Next to Twitter, Instagram is also the best way to amplify your brand and grow your social presence thanks to the creative outlet it offers with its many features. Through stories, IGTV, videos, grid photos and highlights, the methods of sharing creative content… Continue reading Wayfarer Wisdom: Improving Your Instagram
Must-Have Tools for Social Media Management
Working in an agency means you need to have a good grip on everything going on at any given moment. Here at VSSL, we all have our own ways of keeping our workload organized. From lists, to sticky notes, to super complex excel spreadsheets, we’ve got things nailed down pretty tight. As social media manager… Continue reading Must-Have Tools for Social Media Management