Background SmartDrive Systems gives fleets and drivers unprecedented driving performance insight and analysis, helping save fuel, expenses and lives. Its video analysis, predictive analytics and personalized performance program help fleets improve driving skills, lower operating costs and deliver significant ROI. Their mission is to help drivers come home safely to their families. Brainstorming SmartDrive came… Continue reading Case Study: Cutting Through the Noise with Video Brochures from SmartDrive
Category: VSSL
The Soundtrack Behind VSSL
The VSSL office in never silent — there is constant noise and creativity flowing simultaneously in the atmosphere. The music filling the office can set or change the pace and mood in which we work. Changes in music were monitored for 56 hours. We discovered that most mornings began with some form of soft rock… Continue reading The Soundtrack Behind VSSL
Case Study: Tapping Into the Craft Brewer’s Conference with ThinFilm
Background Thinfilm, a leading global provider of NFC mobile marketing solutions, recently hired Digital Style to help with their marketing efforts at the annual Craft Brewers Conference in Nashville, TN. Their goal was to focus on showing brewers how their near-field communication (NFC) technology, SpeedTap™, could help them stand out in the crowded food and… Continue reading Case Study: Tapping Into the Craft Brewer’s Conference with ThinFilm
The Best April Fools Internet Pranks of 2016
What’s more fun than searching for internet Easter eggs? Laughing at people who just got punked. Or to be more specific, seeing how creative companies were with their April Fool’s Day pranks in 2016. This year the internet didn’t hold back. With well over 150 different pranks to sift through, I decided to break them up… Continue reading The Best April Fools Internet Pranks of 2016
St. Patrick’s Day Marketing: The Good and The Bad
Connecting with your customers by creating content related to holidays can be a really effective way to attract attention, bolster company awareness and improve sales, but if you don’t do your research, it could really cost you.