Category: Strategy

There are a lot of factors that go into creating a successful brand for your business. You need creativity, time and hard work, but one resource you don’t need is a lot of money. It might seem to many that you need to break the bank on a flashy advertising and marketing campaign to get… Continue reading Cost-Effective Brand Awareness Marketing & Strategy

Have you ever been asked how you would market a product or service if you weren’t limited by budget, time or resources? If you’re like us, you have. Even when presented with this utopian situation, many of us still hold back. It’s like we’ve been trained to adhere to the restrictions that we are forced… Continue reading Stop Holding Back “Crazy” Ideas from Your Digital Agency

Hiring and working with a digital agency can be a rewarding experience that can lead to great success for your business. The road to that success, though, is paved with hard work. That work starts even before you select your agency or kick off your new project with your agency. Here are 9 things you should… Continue reading 9 Question to Ask Before Hiring A Digital Marketing Agency

While the battle for the Iron Throne rages on in the world of Game of Thrones, there is no contest for King of the Internet. Content is king, hands down. Marketers at all types of companies have one thing on their to-do list every day, and that thing is content-related. You are tasked with: creating… Continue reading What to Consider When Recycling & Reusing Digital Content

If you are a marketer, you have been tasked with producing and publishing digital content. One of the most common forms of content for businesses is blogging. Writing articles is a great way to gain favor with SEO, and that content can motivate your audience to return to your website over and over. For many… Continue reading 8 Unique Ways to Repurpose Blog’s Content

Was the idea ever really overthrown by the content, the way most marketers think it was? Did video kill the radio star? You hire content managers. You dedicate talent and resources to developing email, web, and social media copy. You get monthly reports on how your content is performing. You do all of this for… Continue reading Is Concept the New King in Marketing?

Digital marketing and the management of online reputations is a strategy that directly impacts the bottom line of a company in the modern world. Digital marketing is becoming more and more dependent on sincere conversations, and the impact of ignoring digital has very real consequences. Here are five digital marketing focus areas for online reputation… Continue reading 5 Digital Marketing Focus Areas For Online Reputation Management

Whether you’re working with just your internal team or you’ve hired a digital marketing agency, digital content integration should be a top tactic for your annual digital marketing plan. If you’re working on a plan now, or preparing for a meeting with your digital agency, here is a general roadmap for digital content integration success.

You’re just about to fall asleep when it hits you. You grab a pen and note pad because you have to plan out every little detail right then and there. Sleep is not an option. You must write out the genius ideas that are budding inside you. You are going to create the greatest company… Continue reading How to Successfully Rebrand Your Business Like Old Spice