Category: Strategy

Measuring the growth of your business is crucial when it comes to knowing what you’re doing right. It also helps you understand what you could be doing better. However, when it comes to marketing KPI metrics, not all are created equal. Focusing on the wrong KPI metrics to make strategic business decisions can halt business… Continue reading 10 Marketing KPIs That Will Measure the Growth of Your Business

2021 is in the books. It may not have been a year to remember for some B2B businesses. However, many have found success implementing the latest marketing trends. These trends come and go like the tide. Like history, it’s important to know what acts garnered success and which methods warranted failure. Marketing is one of… Continue reading 10 Marketing Trends from 2021: What Works and What Doesn’t

Communication in marketing is one of the most important growth strategies for boosting business, as long as it’s effective. Delivering the desired message to potential clients efficiently will not only generate revenue, it will save marketing budgets from the inefficiencies that dent them. The end goal is to persuade clients, be it directly or indirectly.… Continue reading Boosting Business Growth: The Importance of Communication in Marketing

“I hate television. I hate it as much as peanuts. But I can’t stop eating peanuts” – Orson Welles If this quote from renowned director Orson Welles should instill anything in a present-day business owner, it’s that people love a visual medium. Keeping audiences engaged with your marketing strategies is a common struggle, but marketing… Continue reading Video Marketing: Why It Is Crucial for Optimal Business Development

There’s no such thing as a successful business that operates in a vacuum. Every company needs strategic business partnerships or mutually beneficial relationships with a two-way commitment. Companies in a partnership have an agreement to help one another and put forward similar efforts to reap benefits all-around. How to Establish a Strategic Partnership Building strategic… Continue reading A Beginner’s Guide to Creating Strategic Partnerships

There’s no such thing as a successful business that operates in a vacuum. Every company can benefit from creating partnerships or mutually beneficial relationships with other companies. Companies in a partnership agree to help one another and put forward similar efforts to reap benefits all-around. Steps to Creating Partnerships in Business Creating partnerships is a… Continue reading Business Development: Beginners Guide to Creating Partnerships

The cybersecurity field has grown exponentially over the past few years as data breaches and attacks keep increasing. In 2020 alone, the total number of record breaches exceeded 37 billion. This is the most record breaches ever recorded in a single year. Because data breaches are on the rise, interest in the cybersecurity field has… Continue reading Finding the Right Cybersecurity Marketing Partner

From campaigns featuring various skin and body types to ads boasting families that expand a comprehensive definition of family, inclusive advertising reshapes a brand’s marketing strategies to ensure an adequate representation of its consumer base. But without adequate knowledge of inclusive advertising, brands face difficulties incorporating the trend within their marketing strategy. Luckily, inclusive advertising… Continue reading Inclusive Advertising Essentials

If your marketing campaign is a ship, emotion is the captain. With it, you’ll travel great distances and bring back untold treasures. Without it, you’ll crash into the jagged cliffs and sink. As much as we’d like to think we’re level-headed in our decisions, more often than not, our emotions run the show. This is… Continue reading Emotional Marketing: How to Use It in Your Next Campaign