Have you ever wondered how your ads compare to your competitors’? The good news is you don’t have to guess. Meta Ad Library is a completely free tool that lets you see what ads your competitors are running across Facebook, Instagram, and Messenger. What is the Meta Ad Library? The Meta Ad Library is a… Continue reading How to Use the Meta Ad Library to See Your Competitors’ Ads (and Improve Your Own)
Category: Paid Media
Multilingual PPC Services: Best Practices for International Campaigns
Imagine searching for a new doctor after relocating to Mexico. You speak some Spanish, but medical terms feel tricky. Every ad and search result is in Spanish, you’re unsure, second-guessing every word. Then, one ad appears in clear English. Instantly, it feels easier, more trustworthy. You click, confident you’ll be understood. That’s the value of… Continue reading Multilingual PPC Services: Best Practices for International Campaigns
How to Check Where Your Competitors Are Using Google Ads
Creating well-performing ads is harder than it looks. From coming up with a choice of words that really stands out and designing eye-catching creatives, to selecting the right keywords and targeting the right audience, every detail matters. And even with the best practices in place, there’s no guarantee that your ads will stand out in… Continue reading How to Check Where Your Competitors Are Using Google Ads
Decoding the Landing Page vs. Product Page: Tips for Your Digital Marketing Focus
Knowing which side to take on the landing page vs product page decision is pivotal. Both serve distinct purposes in the digital marketing funnel and understanding their roles is essential for maximizing lead generation opportunities. Let’s explore the nuances of landing pages vs product pages to reveal their functions and strengths, and when you should… Continue reading Decoding the Landing Page vs. Product Page: Tips for Your Digital Marketing Focus
How to Use Data Analytics to Improve Your Marketing Strategy
Data analytics make or break the success of any marketing strategy. Are you using them to their full potential? If not, you may be missing out on crucial information that could propel you and your business to the stratosphere. American writer William S. Burroughs coined the quote: “When you stop growing you start dying.” This… Continue reading How to Use Data Analytics to Improve Your Marketing Strategy
7 Ways to Reduce Customer Acquisition Costs (CAC)
It’s no secret that leads are crucial to the success of a business, but we know from experience that leads don’t just materialize on their own. It takes time and money to generate leads and convert prospects into customers who buy from your business. These expenditures, known as customer acquisition costs (CAC), can add up. … Continue reading 7 Ways to Reduce Customer Acquisition Costs (CAC)
How PPC and SEO Can Work Together To Benefit You
Did you know that when PPC and SEO work together, you can significantly improve the performance of each? A Google study has shown that having an Organic listing under your Paid Ad can increase the Click-Through-Rate of said Paid Ad. The reverse can also be said – having a Paid Ad alongside your Organic listing… Continue reading How PPC and SEO Can Work Together To Benefit You
Wayfarer Wisdom: 4 Tips for Organizing Your AdWords Account
Why should you have an organized Adwords account? Organizing your Adwords account allows you to better serve ads to the right customers. It also helps you better track how effective your campaigns, ad groups, and ads end up being to the audience you’ve targeted. 1- Campaign Structure Look at your campaign structure to make sure… Continue reading Wayfarer Wisdom: 4 Tips for Organizing Your AdWords Account
Top Ways to Optimize your PPC Campaign Part 1: Automation
Throughout the years, Google Ads has released new tools that take on some of the burden of manual daily optimizations to help you optimize your PPC campaign. Using a mix of Rules, Scripts, and Smart Campaign features allows Google to optimize your PPC campaigns and schedule while you’re away from your computer. If you are… Continue reading Top Ways to Optimize your PPC Campaign Part 1: Automation
Wayfarer Wisdom: Improving Lead Generation on LinkedIn
Did you know: LinkedIn accounts for over 80% of B2B social media leads? Compared to other social channels (Twitter: 12.73%) or (Facebook: 6.73%), LinkedIn presents a promising channel alternate and/or addition to include in a lead generation strategy. (source) One of the most important things when it comes to running and improving lead generation on… Continue reading Wayfarer Wisdom: Improving Lead Generation on LinkedIn