A weak logo could cost you customers before you even meet them. And unfortunately, many businesses treat their logo as an afterthought that’s costing them precious business. But I can’t stress the importance of a well-designed logo enough. Your brand identity is the visual embodiment of your company’s personality, purpose, and value. A forgettable logo… Continue reading How to Design a Memorable Logo: 9 Proven Tips for Better Brand Recognition
Category: Creative
Why Your Brand is Your Strongest Asset in the Age of AI Search
Your brand is your strongest asset in the age of AI search because AI tools prioritize recognizable, trusted names when generating answers. A strong brand increases visibility, credibility, and click-through rates across both traditional and AI-driven search results. Kieran Flanagan, co-host of the “Marketing Against The Grain” podcast, recently published an episode about “The Great… Continue reading Why Your Brand is Your Strongest Asset in the Age of AI Search
Beyond Type 1 Honored for Best Non-Profit Website in the 29th Annual Webby Awards
SAN DIEGO, CA — April 9, 2025 – Beyond Type 1, a nonprofit organization that provides resources and support for those living with diabetes, has been recognized for its website, designed and developed by VSSL Agency, as a Webby Honoree for Charitable Organizations / Non-Profit Websites and Mobile Sites in the 29th Annual Webby Awards.… Continue reading Beyond Type 1 Honored for Best Non-Profit Website in the 29th Annual Webby Awards
Man vs. Machine: Should you get a logo from AI?
AI can quickly generate logos at a low cost, but it often lacks the strategic thinking and originality that a human designer provides. If you want a logo that truly reflects your brand’s identity and long-term goals, a professional designer is usually the better choice. One of our main offerings at VSSL is branding. That… Continue reading Man vs. Machine: Should you get a logo from AI?
Beacon of Belonging: Celebrating Our Creative Community
When San Diego and Tijuana were collectively named the Design Capital of the World for 2024, we were thrilled. This is a huge honor—previous cities that received this designation include Valencia, Mexico City, Seoul, Helsinki, and Torino. San Diego Design Week was a cornerstone event of our community’s spotlight on the world stage, and VSSL… Continue reading Beacon of Belonging: Celebrating Our Creative Community
What Does a Successful B2B Brand Identity Look Like?
A successful B2B brand identity is clear, consistent, and built to earn trust with a professional audience. It reflects the company’s values, differentiates it from competitors, and communicates reliability across every touchpoint. When most people think of a brand, their minds immediately jump to the visual components— logo, colors, and fonts. While these elements are… Continue reading What Does a Successful B2B Brand Identity Look Like?
AI Tools Won’t Stop Growing—Are Designers Screwed?
As with most industries, design has seen both huge benefits and questions from AI’s impact. The tech is rapidly changing, but our relationship with and understanding of how it can impact our daily lives is evolving even quicker. Like any other industry, designers benefit significantly from the efficiency AI creates but question where it leaves… Continue reading AI Tools Won’t Stop Growing—Are Designers Screwed?
How to Choose the Right Typography for Your Brand
Choosing the right typography means picking fonts that reflect your brand’s personality while staying readable across all platforms. The right typeface helps create a cohesive, professional look that strengthens brand recognition. Here at VSSL, we are strong proponents of the Brand-First methodology. From your logo to your color palette, each component of a brand… Continue reading How to Choose the Right Typography for Your Brand
VSSL Agency Takes Home Bronze and Silver at the One Awards 2023
SAN DIEGO, CA – January 25, 2024 – VSSL, a digital marketing agency headquartered in San Diego, is stoked to announce its multiple wins at this year’s One Show Awards. VSSL took home both a Bronze and Silver Award in the Interactive, Online & Mobile: Websites category for their work on the Tactic TV Website… Continue reading VSSL Agency Takes Home Bronze and Silver at the One Awards 2023
Brand First Q&A with Michael Gauthier, VSSL Creative Director
Many people see a brand as just a logo slapped on a website or swag. Not many people understand the nuances and feeling a proper (or improper) branding can have on its customers. In this Q&A session I sat down with Michael, the Creative Director at VSSL Agency, to talk about branding as well as… Continue reading Brand First Q&A with Michael Gauthier, VSSL Creative Director