Category: Creative

One of our main offerings at VSSL is branding. That could include just visual identity or everything that goes into building a brand: naming, positioning, tone of voice, visual identity, product design, values, and everything in between. Even if we aren’t creating everything, we are always thinking about how all of the pieces fit together… Continue reading Man vs. Machine: Should you get a logo from AI?

When San Diego and Tijuana were collectively named the Design Capital of the World for 2024, we were thrilled. This is a huge honor—previous cities that received this designation include Valencia, Mexico City, Seoul, Helsinki, and Torino. San Diego Design Week was a cornerstone event of our community’s spotlight on the world stage, and VSSL… Continue reading Beacon of Belonging: Celebrating Our Creative Community

When most people think of a brand, their minds immediately jump to the visual components— logo, colors, and fonts. While these elements are incredibly important to a brand, they’re just one piece of a much larger puzzle. A successful brand identity goes far beyond visuals. It encompasses the way a company communicates, the values it… Continue reading What Does a Successful B2B Brand Identity Look Like?

As with most industries, design has seen both huge benefits and questions from AI’s impact. The tech is rapidly changing, but our relationship with and understanding of how it can impact our daily lives is evolving even quicker. Like any other industry, designers benefit significantly from the efficiency AI creates but question where it leaves… Continue reading AI Tools Won’t Stop Growing—Are Designers Screwed?

Here at VSSL, we are strong proponents of the Brand-First methodology. From your logo to your color palette, each component of a brand plays a crucial role in shaping how your audience perceives your brand. One often underestimated, yet incredibly powerful aspect of branding is typography. Choosing the right fonts, styles, and type treatments, and… Continue reading How to Choose the Right Typography for Your Brand

Many people see a brand as just a logo slapped on a website or swag. Not many people understand the nuances and feeling a proper (or improper) branding can have on its customers. In this Q&A session I sat down with Michael, the Creative Director at VSSL Agency, to talk about branding as well as… Continue reading Brand First Q&A with Michael Gauthier, VSSL Creative Director

How SaaS Organizations Can Accelerate Customer Growth and Generate Long-Term Value Branding has always been a key component of successful B2C companies, but for many B2B organizations, branding is often overlooked and underutilized. With a Brand-First approach, B2B companies can gain significant benefits by making consistent, strategic, and deliberate brand decisions, improving how clients interact… Continue reading The VSSL Brand-First Methodology

The idea of an archetype was created by psychologist Carl Jung. Jungian archetypes are images and themes derived from the collective unconscious. They serve as a way for humans to recognize and categorize different people, personalities, and behaviors. Archetypes are foundational tools for storytelling in movies, books, TV, and other forms of storytelling. So what… Continue reading Using Brand Archetypes to Connect With Your Audience