Most AEO conversations stay firmly in organic territory: earn better citations, build topical authority, structure your content so AI models can parse it. All legitimate. But there’s a channel that routinely gets left out — one most marketing teams are already running. AEO runs on four things: third-party mentions, brand positioning clarity, topical authority, and… Continue reading How Paid Media and AEO Work Together
Category: AEO
9 Questions to Ask Before Hiring a B2B SaaS AEO Agency
Most agencies added “AEO” to their service page in the last twelve months. The category is new enough that nearly anyone can claim expertise, and the buying signals B2B SaaS marketers normally rely on — case studies, ranking screenshots, pipeline attribution — don’t translate cleanly to answer engines yet. This is a checklist for the… Continue reading 9 Questions to Ask Before Hiring a B2B SaaS AEO Agency
LLM Citation Optimization: Get Cited by ChatGPT
When a prospect asks ChatGPT, “What’s the best content marketing agency for B2B SaaS?” — does your name come up? If it doesn’t, you’re already losing pipeline you can’t see. The buyers who used to land on a Google SERP and click through three blog posts are now asking an LLM and acting on its… Continue reading LLM Citation Optimization: Get Cited by ChatGPT