Author: Lisa Sydes

Marketing Operations, Sales Operations, and Revenue Operations What Are They and How Are They Different? Operations is a core function of any company – constantly changing and evolving as the business grows –  and like the gears and mechanisms within machinery, are constantly working to ensure everything runs smoothly. If you think of the core… Continue reading Business Operations: A Trilogy

Salesforce Consulting & Agency Partner Being a Salesforce Consulting Partner means that we have been authorized by Salesforce to develop and provide custom solutions, implementations, and integrations within their ecosystem.  In order to qualify for the partnership program, the agency must hold at minimum 2 active certifications which are achieved by completing training courses and… Continue reading Salesforce Certified Partner And Expert – So What?

The Differences: HubSpot vs Marketo Having the right marketing automation tool in your toolbox is essential, especially when the wrong tools can mean hours of extra work or cleaning up mismatched data. Marketo is a single marketing automation platform capable of automating the building of complex email marketing programs. It is more costly than other… Continue reading Choosing the Right Marketing Automation Tool for Your Business: HubSpot vs Marketo