Author: Adam Jones

Well-designed and properly optimized User Interfaces (UI) have proven time and time again to lead to influxes in website traffic. Individuals rely on simplicity. Be honest, when was the last time you finished a puzzle? Now, when was the last time you took a picture? Exactly. Taking a picture takes a second out of your… Continue reading Top UI Design Mistakes That Can Affect Website Traffic

The difference between scattered, mediocre branding and massive brand success comes down to preparation. Unifying your creative team is crucial, which is why you need to incorporate a strong creative brief to start on the right foot.  For the uninitiated, a creative brief is simple: it’s basically an outline that guides your content and marketing… Continue reading Why Is a Creative Brief So Important?

As a designer, the tools needed to succeed in this field can be as varied as the clients you’re doing work for. There are several programs that you find yourself coming back to because of how dependable and expansive their software is. For me, there are three different programs that I feel are the most… Continue reading Wayfarer Wisdom: Tools of Design Software