Category: Social Media

Since its launch in 2003, LinkedIn has been a tool with the foundation of being a platform for more. Nowadays, LinkedIn operates as a networking platform for professionals, a job posting and hiring site, an educational tool, as well as countless other functions that are driving sign-ups on the site by more than 2 people… Continue reading 3 Ways to use LinkedIn for Lead Generation

The year is 2018, and the desire for instant gratification is at an all-time high. With nearly three-quarters of the American population owning smartphones, it only makes sense for brands to focus their budgets and efforts on reaching their audiences through video advertising on mobile devices. As marketers, it’s our job to dig into the… Continue reading Mobile Video Advertising in a Mobile-First World

Influencer marketing is trending, but is it worth it? It’s a phrase as old as time: word of mouth is the best marketing. For many years, brands have been using spokespersons to spread the word about their products, and to associate themselves with a “cool” and “worthy” person, group, and segment. But, like all marketing,… Continue reading How to use Influencer Marketing Strategies to Target Audience

LinkedIn custom backgrounds (or hero images) aren’t just for premium subscribers anymore. Learn how to improve your personal brand using a LinkedIn custom background.