Introduction to Google’s Custom Intent Audiences To be successful in reaching your PPC target audience in today’s digital advertising world, you need to get your PPC ads in front of the right people at the right time. No audience feature better captures this industry trend than Google’s latest feature, Custom Intent Audiences. This feature sources… Continue reading Boost Your PPC Performance in Q2 with Audience Targeting
Category: Paid Media
How To Navigate Through Facebook’s Ad Targeting Changes
We all know the story. Facebook has been under pressure about how their third-party targeting data capabilities infringe on user privacy since even before the 2016 elections. Once the Cambridge Analytica scandal broke, they could no longer make excuses. Now, the company is making a permanent – and surprising – move that may usher in… Continue reading How To Navigate Through Facebook’s Ad Targeting Changes