Case Study: Cutting Through the Noise with Video Brochures from SmartDrive

Background SmartDrive Systems gives fleets and drivers unprecedented driving performance insight and analysis, helping save fuel, expenses and lives. Its video analysis, predictive analytics and personalized performance program help fleets improve driving skills, lower operating costs and deliver significant ROI. Their mission is to help drivers come home safely to their families. Brainstorming SmartDrive came… Continue reading Case Study: Cutting Through the Noise with Video Brochures from SmartDrive

How To Navigate Through Facebook’s Ad Targeting Changes

We all know the story. Facebook has been under pressure about how their third-party targeting data capabilities infringe on user privacy since even before the 2016 elections. Once the Cambridge Analytica scandal broke, they could no longer make excuses. Now, the company is making a permanent – and surprising – move that may usher in… Continue reading How To Navigate Through Facebook’s Ad Targeting Changes