As with most industries, design has seen both huge benefits and questions from AI’s impact. The tech is rapidly changing, but our relationship with and understanding of how it can impact our daily lives is evolving even quicker. Like any other industry, designers benefit significantly from the efficiency AI creates but question where it leaves… Continue reading AI Tools Won’t Stop Growing—Are Designers Screwed?
Author: Kendyl
10 Earned Media KPIs To Track for Marketing Success
Earned media KPIs can provide valuable insight into the effectiveness of organic marketing efforts. Earned media refers to publicity and exposure gained through promotional efforts without any form of payment to the publisher. It includes mentions, shares, or coverage of a brand, product, or service in various media channels, such as news articles, social media… Continue reading 10 Earned Media KPIs To Track for Marketing Success
How to Choose the Right Typography for Your Brand
Here at VSSL, we are strong proponents of the Brand-First methodology. From your logo to your color palette, each component of a brand plays a crucial role in shaping how your audience perceives your brand. One often underestimated, yet incredibly powerful aspect of branding is typography. Choosing the right fonts, styles, and type treatments, and… Continue reading How to Choose the Right Typography for Your Brand
Landing Page Compliance: A Guide for GDPR and CCPA
With the rise in data protection and privacy regulations, businesses must prioritize landing page compliance to ensure trust and transparency with their audience. One critical aspect of this compliance is ensuring that landing pages adhere to regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). In this blog… Continue reading Landing Page Compliance: A Guide for GDPR and CCPA
What does PDP Stand for in Marketing?
In marketing, PDP typically stands for “Product Detail Page.” This refers to a webpage or section of a website that provides detailed information about a specific product or service. PDPs are commonly used in e-commerce to showcase individual products, including features, specifications, pricing, images, and sometimes reviews or testimonials. They are essential for informing potential… Continue reading What does PDP Stand for in Marketing?
How to Generate Leads in Logistics
Proven Strategies to Unlock Success Learning how to generate leads in logistics industries can provide a consistent flow of revenue and opportunities for sustained business growth. Picture this: a bustling warehouse filled with the latest automation technologies, drones whizzing overhead to deliver packages with pinpoint accuracy, and supply chain managers leveraging cutting-edge data analytics to… Continue reading How to Generate Leads in Logistics
Unlocking the Power of User Generated Content for B2B Growth
User-generated content (UGC) is a powerful and effective content strategy that is often overlooked in B2B marketing, even though it has the potential to strengthen a brand’s online presence and drive business growth. By tapping into the authentic voices of their users, businesses can leverage UGC to amplify their brand, build trust, and foster meaningful… Continue reading Unlocking the Power of User Generated Content for B2B Growth
How to Generate Leads at Trade Shows: 7 Strategic Approaches
Trade shows serve as pivotal platforms for B2B businesses to showcase their offerings, forge meaningful connections, and ultimately drive growth. But how can you navigate these bustling events to ensure your lead generation efforts yield substantial results? Let’s dive into some tailored strategies and real-world examples to help you master how to generate leads at… Continue reading How to Generate Leads at Trade Shows: 7 Strategic Approaches
Top of Funnel vs Bottom of Funnel: Which Strategy Fits Your Marketing Needs?
When it comes to B2B marketing, navigating the top of funnel vs bottom of funnel targeting decision is akin to steering through the various stages of customer engagement. Each phase demands a distinct strategy, emphasizing either broad awareness or focused conversion efforts. As businesses strive to optimize their marketing tactics, the debate over Top of… Continue reading Top of Funnel vs Bottom of Funnel: Which Strategy Fits Your Marketing Needs?
How to Optimize Your ABM Funnel: 8 Steps for Growth
Optimizing the ABM funnel is essential for maximizing efficiency, improving targeting and personalization, enhancing alignment between marketing and sales, gaining valuable insights, and ultimately driving revenue and growth for the organization. But many teams don’t know where to start. At VSSL we advocate for a strategic approach that’s tailored to the unique needs and characteristics… Continue reading How to Optimize Your ABM Funnel: 8 Steps for Growth