Your brand is your strongest asset in the age of AI search because AI tools prioritize recognizable, trusted names when generating answers. A strong brand increases visibility, credibility, and click-through rates across both traditional and AI-driven search results. Kieran Flanagan, co-host of the “Marketing Against The Grain” podcast, recently published an episode about “The Great… Continue reading Why Your Brand is Your Strongest Asset in the Age of AI Search
Author: David Tillson
Helping To Keep the Lightbend Marketing Team Smiling
Lightbend (who recently changed their name to Akka) develops a platform to build and run apps that are elastic, agile, and resilient. Industry titans and disruptors rely on their platform when application responsiveness must be guaranteed. Lightbend used Salesforce for their CRM and Pardot for marketing automation in addition to several other platforms (including their… Continue reading Helping To Keep the Lightbend Marketing Team Smiling
New Strategic Partner Marketing Program Drives Growth in Partner Marketing Efforts
In today’s uncertain business environment, it’s essential for companies to adopt a multi-channel marketing approach that maximizes their reach and drives sales growth. One of the most effective ways to achieve this is through partner or channel marketing. However, managing and optimizing partner marketing programs can be a complex and time-consuming task. Partner marketing is… Continue reading New Strategic Partner Marketing Program Drives Growth in Partner Marketing Efforts
VSSL Agency’s Recent Award Wins
It’s one thing to say you do great work—and it’s another thing to have awards to back it up. In the highly competitive marketing world, winning a marketing award is a huge achievement. Not only does it celebrate the creativity and hard-work of our crew, but allows us to network with other marketing professionals and… Continue reading VSSL Agency’s Recent Award Wins
VSSL Agency Pledges 1% of all Sales to Environmental Causes
VSSL Agency joins 1% for the Planet, pledging to donate one percent of annual sales to support organizations focused on the environment. SAN DIEGO, CA, USA, February 7, 2023 — VSSL Agency, a full-service creative digital marketing agency located in San Diego, joins 1% for the Planet, pledging to donate one percent of annual sales… Continue reading VSSL Agency Pledges 1% of all Sales to Environmental Causes
Brains & Brews on the Bay
If you’ve been following along on our blog or social media, you’ll know that we’ve been eagerly awaiting San Diego Design Week, the five-day event celebrating design across the binational San Diego-Tijuana region. Since we’re big on creativity and community at VSSL, we’ve been looking forward to this event for a while. Here’s a recap… Continue reading Brains & Brews on the Bay
VSSL and San Diego Design Week 2022
Every year, the design community in San Diego hosts San Diego Design Week – an event where designers and artists can come together to celebrate creativity and inspire each other. What Is San Diego Design Week? According to the SDDW site, “San Diego Design Week (SDDW) is an annual five-day event celebrating design across the… Continue reading VSSL and San Diego Design Week 2022
Content and SEO: It’s All About Balance
I was recently talking with someone about content and SEO, and they told me, “Oh yeah, I don’t worry about SEO when it comes to my blog; I just write content that my customers will find interesting.” “Content and SEO aren’t mutually exclusive,” I wanted to respond. “And in fact, very much work together and… Continue reading Content and SEO: It’s All About Balance
First-Party vs Third-Party Cookies: What’s the Difference?
Both Google and Apple are phasing out the use of third-party tracking cookies in their Chrome and Safari browsers. Though cookies have been used in digital advertising to track web activity since the early days of the internet, the desire for greater user privacy is forcing marketers to change the ways they’ve identified their audience.… Continue reading First-Party vs Third-Party Cookies: What’s the Difference?
DIY vs Professional Website Design: What Are The Main Differences?
Creating a business website can be extremely exciting and inspiring at the same time. However, many entrepreneurs and business owners, in their excitement, make the mistake of attacking the process of website design themselves. They don’t stop to think about the differences between DIY vs professional website design. We’re here to tell you why this… Continue reading DIY vs Professional Website Design: What Are The Main Differences?