We all know, or should know, that proper marketing is the key to business growth and an integral factor to consider when conjuring any business strategy. Even if you have the best product or service in the world, no one will be aware of it unless it is adequately marketed. Marketing for a business is a critical thing to consider if you want to achieve your target goals. That’s where marketing automation comes in.
What Is Marketing Automation?
Marketing automation is software that automates marketing activities. The most beneficial thing about this type of software is that it streamlines marketing processes and ensures their fluidity. Today, there is nothing more prevalent in the B2B industry than cutthroat marketing competition. With marketing automation, your business will function optimally and provide aid in creating better relationships with clients.
1. Expedited Lead Generation
If you’ve ever worked an entry-level sales job, you know the importance of capitalizing on leads generated by the company. Not only that, but you were most likely taught the process known as “The Sales Funnel”. Marketing automation helps determine the right time to reach out to clients in the sales funnel, which can prove extremely useful. For example, with automated marketing, your software will notify you when clients have shown an interest in your newsletter or have browsed your blog for an extended period of time. In short, marketing automation helps you strike when the iron’s hot!
Marketing automation also helps with business growth by nurturing leads. This is a process in which a lead is converted into a customer by keeping them engaged. Research specifies that nurtured leads make up to 50% larger purchases than leads that have yet to be or were not nurtured. This process is best equated to the McDonald’s employee asking: “Would you like fries with that?” Duh! Who doesn’t want fries?
2. Track Client Purchase Cycles
Keeping track of the purchase cycles of your clients can be extremely difficult when you have a large client base. This can cause a missed opportunity to up-sell or cross-sell. With marketing automation, cross-sell/up-sell emails can be automated based on the purchase cycles of each client. This will increase the volume of purchases by an individual client, as well as the amount of purchases by the totality of your clientele base. Having the ability to track client purchase cycles is extremely beneficial for businesses of all shapes and sizes.
3. Monitor Marketing Campaigns
Based on certain pre-meditated parameters, marketing automation can benefit you by assisting in both tracking and monitoring client responses in marketing campaigns. Your marketing software will make a detailed analysis of your campaign through a variety of features; for example, popular ones like Google Analytics. This will provide you with the opportunity to see what business strategies are working and which ones are not.
A great deal of marketing automation software is easy to use even for the least tech-savvy individuals. With this software, you simply set up a marketing campaign with the utilization of templates, forms, and a multitude of other tools. The marketing automation software will then proceed to get the complicated/technical work done on its own so you can avoid the headache!
What Should You Take Away From This?
Everything! In short, marketing automation software is relatively easy to use and provides all of the analytic insights necessary for business growth. Lead generation, as well as nurturing your current leads, is made incredibly simple with marketing automation.
The added benefit of tracking purchase cycles will prove integral as you aim to meet and even exceed target sales goals as they evolve throughout the quarters of the year. This software will also monitor and track your marketing campaigns in order to show you what is drawing attention and increasing sales and what is deterring potential clients and users.
Marketing automation is simple to use, and it will prove to be the best thing you’ve ever implemented in your business! If you need a helping hand, check out the expert brand-builders and campaign designers of VSSL!